Hybrid Associate Director, Programmatic Growth

Publicis Health Media; Philadelphia (Philadelphia County); Hybrid; USD 97,000 - 140,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Publicis Health Media seeks an Associate Director, Programmatic to lead and oversee programmatic buying strategies, ensuring campaigns meet client goals and deliver results. You will manage a team of programmatic specialists, providing mentorship to optimize performance.

As a bridge between our teams and clients, you will provide actionable insights and ensure best practices across accounts. This hybrid role requires three in-office days weekly.

Qualifications

• 5+ years in digital media with programmatic focus.
• Experience with DSPs, DMPs, and relevant tech.
• Advanced Excel for data analysis, reporting.
• Ability to present complex programmatic concepts to clients.
• Experience mentoring programmatic teams.
• Strong project management and multi-campaign handling.
• Excellent client relationship skills.
• Cross-functional collaboration across teams.

Responsibilities

• Lead and mentor a team of programmatic managers and associates.
• Provide senior-level programmatic expertise to cross-functional teams and partners.
• Ensure campaigns are optimized with data-driven recommendations to meet client goals.
• Maintain relationships with data, inventory, and platform partners for best-in-class execution.
• Define and implement best practices for programmatic buying and reporting.
• Manage resources to meet service level expectations and workload.

Skills

Programmatic buying

Campaign optimization

Leadership/mentoring

Client presentation

Data analysis

DSP/DMP concepts

Cross-functional collaboration

PowerPoint proficiency

Forecasting resources

Strategic recommendations

Tools

DSPs

DMPs

Job description

Publicis Health Media seeks an Associate Director, Programmatic to lead and oversee programmatic buying strategies, ensuring campaigns meet client goals and deliver results. You will manage a team of programmatic specialists, providing mentorship to optimize performance.

As a bridge between our teams and clients, you will provide actionable insights and ensure best practices across accounts. This hybrid role requires three in-office days weekly.