Programmatic Lead: Strategy, Optimization & Mentorship

PHM; Philadelphia (Philadelphia County); Hybrid; USD 75,000 - 108,000; Full time

Job summary

PHM, a leading health media agency in the US, seeks a Supervisor, Programmatic to lead buying strategies, drive innovation, and optimize client campaigns. The role requires collaboration with BI, Search, Media Strategy, Ad Operations, and Creative teams.

You will mentor a junior team and report to the Associate Director, Programmatic. You will work in a hybrid setting with three in-office days weekly and manage programs across multiple accounts, delivering actionable programmatic solutions and

Qualifications

• 3+ years of experience in digital media, with an increasing focus on programmatic buying.
• Strong knowledge of digital ad technologies including DSPs, DMPs, and ad-verification tools.
• Proficient in Excel (can perform complex functions), with demonstrated ability to organize and consolidate multiple data sources for analysis.
• Experience understanding complex subject matter and translating it into simple, relatable terms for different audiences.
• Strong project management skills, capable of managing multiple campaigns, creative assets, insertion orders, and timelines with precision.
• People management experience, or experience in mentoring junior team members, guiding them on best practices, campaign optimization, and industry standards.
• PowerPoint and storytelling skills for client presentations and internal communication.

Responsibilities

• Train and manage a junior team on all aspects of programmatic buying and related deliverables.
• Provide senior-level programmatic expertise to internal and external teams (clients, BI, Media, agency partners, etc.).
• Develop and maintain relationships with data, inventory, and platform partners.
• Lead programmatic teams to optimize campaigns and deliver strategic recommendations to achieve account success.
• Establish best practices, create case studies, and implement processes that inspire workflow efficiencies.
• Manage resources to meet service level expectations.
• Inspire team members to embrace forward-thinking solutions in a changing industry.
• Write POVs on trends, products, and industry news from a programmatic perspective.
• Manage ideation, business relationships, and activation of new 1st-to-market programmatic offerings.
• Provide holistic digital expertise.
• Drive client outcomes through actionable programmatic solutions across multiple accounts

Skills

Digital media

Programmatic buying

Excel proficiency

Project management

People management

PowerPoint & storytelling

Tools

DSPs

DMPs

Ad-verification tools

Job description

PHM, a leading health media agency in the US, seeks a Supervisor, Programmatic to lead buying strategies, drive innovation, and optimize client campaigns. The role requires collaboration with BI, Search, Media Strategy, Ad Operations, and Creative teams.

You will mentor a junior team and report to the Associate Director, Programmatic. You will work in a hybrid setting with three in-office days weekly and manage programs across multiple accounts, delivering actionable programmatic solutions and