Programmatic Strategy Lead

Publicis Groupe; Chicago (IL); On-site; USD 75,000 - 108,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability insurance

401k

Job summary

Publicis Groupe is seeking a Programmatic Manager to own strategic planning and campaign execution for a National Stream Service client in Chicago. The role blends strategic insight with hands-on campaign management, mentoring Analysts, and driving AI-powered optimization across DSPs.

You will collaborate with Analytics, media partners, and clients to deliver measurable outcomes, optimize spend, and lead knowledge sharing to elevate performance across campaigns.

Qualifications

• 3+ years of experience managing Programmatic and Direct Media Buying.
• Experience with DSPs and technologies listed (TTD, DV360, Amazon DSP, DCM).
• Strong analytical, organizational, and client communication skills.

Responsibilities

• Effectively communicate digital strategies and rational for tactical approaches for each campaign
• Complete, manage, and optimize online biddable media campaigns for agency clients
• Develop, grow, and maintain relationships through exceptional client service
• Formulate proposals for new client opportunities
• Manage delivery of creative assets, insertion orders, campaign artifacts, and documentation for launches
• Partner with Analytics on campaign measurement reporting and insights generation
• Provide regular insights to clients detailing performance and opportunities
• Work with media partners to ensure accurate platform implementation
• Troubleshoot issues on pre-production and live campaigns
• Oversee campaign QA process
• Generate and manage monthly bill/pay and spend reporting with Analysts
• Lead and assist in coaching Analysts and Sr. Analysts
• Attend client meetings
• Share knowledge sessions on optimization strategies
• Lead programmatic strategy using AI-powered optimization, forecasting, and audience modelling in DSPs
• Translate AI-driven signals into strategic recommendations for clients and internal stakeholders
• Enable and govern AI usage by refining workflows and training, ensuring alignment with client goals and brand safety standards

Skills

Programmatic buying

Direct media buying

Analytics

Client communication

Leadership/management

Tools

The Trade Desk

DV360

Amazon DSP

DoubleClick Bid Manager (DCM)

Job description

Publicis Groupe is seeking a Programmatic Manager to own strategic planning and campaign execution for a National Stream Service client in Chicago. The role blends strategic insight with hands-on campaign management, mentoring Analysts, and driving AI-powered optimization across DSPs.

You will collaborate with Analytics, media partners, and clients to deliver measurable outcomes, optimize spend, and lead knowledge sharing to elevate performance across campaigns.