Programmatic Partnerships Lead: Revenue & DSP Strategy

ReachTV; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

ReachTV is seeking a Programmatic Partnership Lead to drive relationships across DSPs and SSPs, optimize revenue streams, and guide strategic initiatives. You’ll interface with Sales, Operations, and Programming and contribute to external partnerships team efforts.

You will own day-to-day account management, build buy-side activation resources, and collaborate on product rollouts to maximize ReachTV's marketplace offerings.

Qualifications

• BA/BS and 5+ years of experience in the Ad Tech/programmatic advertising industry.
• Strong experience working with Supply Side and Demand Side Platforms to launch, execute and/or troubleshoot campaigns for Fortune 500 clients.
• Highly organized, detailed and proactive.
• Knowledge, contacts and relationships within the programmatic ecosystem, including DSPs and SSPs.
• Proficient with analytical tools and languages supporting data analysis, reporting, and visualization.
• Exceptional communicator across all levels; able to tell stories with data to non-technical audiences.
• Strong ability and motivation to pursue and obtain new lines of business.

Responsibilities

• Own all day-to-day Account Management with SSPs and DSPs, including communication, program development, deal creation, troubleshooting, and collateral documentation.
• Serve as frontline contact with sales teams to field questions and provide best practices across SSP and DSP strategy.
• Build and maintain knowledge resources, tools, and guidance documents for buy-side activations.
• Assist COO and CRO on strategic initiatives including product rollouts to maximize sales offerings.
• Monitor revenue and buying trends across sales lanes with SSP/DSP partners.
• Seek revenue opportunities with current and new SSP/DSP partners, outlining growth strategies.
• Become a subject matter expert across the programmatic ecosystem focused on leading DSPs.
• Collaborate with internal teams to build and maintain reporting suites and revenue dashboards.

Skills

Ad Tech experience

SSP DSP collaboration

Highly organized

Data storytelling

Communication skills

Business development

Education

BA/BS

Job description

ReachTV is seeking a Programmatic Partnership Lead to drive relationships across DSPs and SSPs, optimize revenue streams, and guide strategic initiatives. You’ll interface with Sales, Operations, and Programming and contribute to external partnerships team efforts.

You will own day-to-day account management, build buy-side activation resources, and collaborate on product rollouts to maximize ReachTV's marketplace offerings.