Programmatic Partnership Lead

ReachTV; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

ReachTV is seeking a Programmatic Partnership Lead to drive relationships across DSPs and SSPs, optimize revenue streams, and guide strategic initiatives. You’ll interface with Sales, Operations, and Programming and contribute to external partnerships team efforts.

You will own day-to-day account management, build buy-side activation resources, and collaborate on product rollouts to maximize ReachTV's marketplace offerings.

Qualifications

• BA/BS and 5+ years of experience in the Ad Tech/programmatic advertising industry.
• Strong experience working with Supply Side and Demand Side Platforms to launch, execute and/or troubleshoot campaigns for Fortune 500 clients.
• Highly organized, detailed and proactive.
• Knowledge, contacts and relationships within the programmatic ecosystem, including DSPs and SSPs.
• Proficient with analytical tools and languages supporting data analysis, reporting, and visualization.
• Exceptional communicator across all levels; able to tell stories with data to non-technical audiences.
• Strong ability and motivation to pursue and obtain new lines of business.

Responsibilities

• Own all day-to-day Account Management with SSPs and DSPs, including communication, program development, deal creation, troubleshooting, and collateral documentation.
• Serve as frontline contact with sales teams to field questions and provide best practices across SSP and DSP strategy.
• Build and maintain knowledge resources, tools, and guidance documents for buy-side activations.
• Assist COO and CRO on strategic initiatives including product rollouts to maximize sales offerings.
• Monitor revenue and buying trends across sales lanes with SSP/DSP partners.
• Seek revenue opportunities with current and new SSP/DSP partners, outlining growth strategies.
• Become a subject matter expert across the programmatic ecosystem focused on leading DSPs.
• Collaborate with internal teams to build and maintain reporting suites and revenue dashboards.

Skills

Ad Tech experience

SSP DSP collaboration

Highly organized

Data storytelling

Communication skills

Business development

Education

BA/BS

Job description

Reachtv is a leading streaming television network delivering premium content to millions of travelers across airport terminals, lounges, and connected devices. With a focus on sports, entertainment, and live programming, Reachtv connects brands with highly engaged audiences on the move.

The Role:

The Programmatic Partnership Lead role will work directly across all of Reachtv’s relationships with DSPs in the Reachtv Ecosystem. In this role you’ll help oversee crucial aspects of the partnerships such as, maintaining partner relations, monitoring revenue trends, trouble-shooting deals, overseeing select account management, building relationships, and participating in strategic initiatives. Additionally, you’ll be tasked with optimizing revenue streams and seeking business development opportunities with key DSPs. Lastly, in this position you will interface with a host of internal departments including Sales, Operations, and Programming, and, most importantly, you’ll be a part of our external facing business partnerships team.

Key Responsibilities:

• Own all day-to-day Account Management with SSPs and DSP, which includes communication efforts, program development, deal creation, deal troubleshooting, and collateral documentation
• Act as a frontline contact with Reachtv's sales teams to field questions and provide best practices across Reachtv's SSP and DSP strategy and capabilities
• Build and maintain knowledge resources, tools, and guidance documents that are relevant to buy-side activations
• Assist the COO and CRO teams with strategic initiatives including product rollouts to maximize Reachtv's sales offering in the marketplace
• Monitor revenue and buying trends for Reachtv's portfolio of sales lanes across all SSP and DSP partners
• Seek out and maximize revenue opportunities with both current SSP and new DSPs, outlining strategies for partnership growth
• Become a general Subject Matter Expert across the programmatic buy-side ecosystem with specific focus on the functionality of the leading DSPs in the marketplace
• Partner with internal team to build and maintain reporting suites and revenue dashboards with relevant visualization tools

Qualifications:

• BA/BS and 5+ years of experience in the Ad Tech/programmatic advertising industry
• Strong experience working with Supply Side and Demand Side Platforms to launch, execute and/or troubleshoot campaigns on the behalf of Fortune 500 clients
• Must be extremely organized, detailed and proactive
• Knowledge, contacts and relationships within the programmatic ecosystem, including at DSPs and SSPs.
• Proficient with analytical tools and languages supporting data analysis, reporting, and visualization
• Exceptional communicator across all levels of the organization; able to effectively tell stories with data and present findings to a non-technical audience
• Strong ability and motivation to pursue and obtain new lines of business