Director of Programmatic Partnerships - Hybrid/Remote

DIRECTV; New York (NY); Hybrid; USD 148,000 - 222,000; Full time

Job summary

DIRECTV is seeking an experienced Director of Programmatic Partnerships to lead strategic collaborations across DIRECTV Advertising. This role will manage the Account Management team to drive revenue across programmatic products, engaging with agencies, client direct, and DSPs to activate demand.

The leader will collaborate with Sales, Product, and Marketing to plan, execute, and monitor programmatic deals, translating partner objectives into revenue opportunities while delivering superior

Qualifications

• Bachelor's degree in Marketing, Communications, or related field preferred.
• 5–7 years required, 7+ years desired in digital advertising/programmatic roles.
• Expertise working with SSPs, DSPs, ad servers, and optimization platforms.
• Proven track record growing accounts by building client relationships and strategy.
• Strong analytical, troubleshooting, and data-driven decision making.

Responsibilities

• Execute optimization strategy across SSP and DSP programs and deals.
• Build joint business plans with priority DSPs to increase spend and inventory access.
• Collaborate with Product, Marketing, and Inventory to translate partner objectives into revenue strategies.
• Identify opportunities with emerging DSPs to expand marketplace deals.
• Partner with Direct Sales and Programmatic Account Management to align strategies.
• Develop internal reporting and insights on DSP performance and revenue opportunities.
• Represent DIRECTV Advertising with SSP partners and inform strategy with market intelligence.

Skills

Programmatic partnerships

Account management

MS Office/Excel (pivot tables)

Data-driven decision making

Executive communication

Cross-functional collaboration

Strategic planning

Education

Bachelor's degree in Marketing/Communications or related field

Tools

SSP/DSP platforms

Ad servers

Job description

DIRECTV is seeking an experienced Director of Programmatic Partnerships to lead strategic collaborations across DIRECTV Advertising. This role will manage the Account Management team to drive revenue across programmatic products, engaging with agencies, client direct, and DSPs to activate demand.

The leader will collaborate with Sales, Product, and Marketing to plan, execute, and monitor programmatic deals, translating partner objectives into revenue opportunities while delivering superior