Hybrid Director, Programmatic Partnerships

DIRECTV, LLC; New York (NY); Hybrid; USD 148,000 - 222,000; Full time

Job summary

DIRECTV is seeking a Director of Programmatic Partnerships to lead strategic collaborations across DIRECTV Advertising. You will manage the Account Management team to drive revenue from programmatic products, working with agencies, direct clients, and DSPs to activate demand.

In this role, you will optimize deals, build plans with DSPs, and work cross-functionally to translate partner objectives into revenue strategies.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• 5–7 years of experience required; 7+ years desired in digital advertising, programmatic account management, or related roles.
• Expertise with SSPs, DSPs, ad servers, and optimization platforms.
• Proven ability to grow accounts by building strong client relationships and delivering strategic recommendations.
• Strong analytical, problem-solving, and data-driven decision-making skills.
• Excellent written and verbal communication at the executive level.

Responsibilities

• Lead programmatic partnerships and manage the Account Management team.
• Execute optimization strategies across SSP/DSP direct programmatic, private marketplaces, and programmatic guaranteed deals.
• Build joint business plans with priority DSPs to increase spend and inventory access.
• Collaborate with Product, Marketing, and Inventory teams to translate partner objectives into revenue strategies.
• Develop internal reporting and insights on DSP performance and opportunities.
• RepresentDIRECTV Advertising at industry events and conferences.

Skills

Programmatic advertising

Account management

Data analysis

Executive communication

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications

Tools

DSP platforms

Ad servers

Excel

Job description

DIRECTV is seeking a Director of Programmatic Partnerships to lead strategic collaborations across DIRECTV Advertising. You will manage the Account Management team to drive revenue from programmatic products, working with agencies, direct clients, and DSPs to activate demand.

In this role, you will optimize deals, build plans with DSPs, and work cross-functionally to translate partner objectives into revenue strategies.