Senior Media Activation Lead – Programmatic & YouTube

WPP Media Limited; Los Angeles (CA); Sur place; USD 75 000 - 180 000; Plein temps

Avantages offerts par ce poste

Competitive benefits package

Résumé du poste

WPP Media Limited in Los Angeles is seeking an Associate Director for Media Activation to lead cross-channel programmatic and YouTube campaigns, aligning activation with broader media strategy. You will mentor junior staff, partner with analytics and strategy teams, and deliver client recommendations while driving optimization and innovation.

This role emphasizes leadership, measurement, and collaboration across media partners and internal teams to achieve client objectives.

Qualifications

• 5+ years in biddable media activation.
• Strong background in programmatic and YouTube advertising.
• Hands-on with TTD, DV360, and Google Ads/YouTube.
• Experience across Paid Social platforms a plus.
• Agency experience preferred; leadership capabilities.

Responsabilités

• Lead development and activation of programmatic and YouTube strategies.
• Oversee activation across Programmatic Display, Video, CTV, YouTube, Paid Social.
• Provide strategic recommendations and performance insights.
• Bridge activation with broader media planning and client objectives.
• Mentor junior team members and collaborate across disciplines.

Connaissances

Programmatic buying

YouTube ads

Client leadership

Agency experience

Analytics collaboration

Formation

Bachelor's degree in Business, Analytics, Marketing, Communications, Advertising, or equivalent

Outils

The Trade Desk

DV360

Google Ads/YouTube

Description du poste

WPP Media Limited in Los Angeles is seeking an Associate Director for Media Activation to lead cross-channel programmatic and YouTube campaigns, aligning activation with broader media strategy. You will mentor junior staff, partner with analytics and strategy teams, and deliver client recommendations while driving optimization and innovation.

This role emphasizes leadership, measurement, and collaboration across media partners and internal teams to achieve client objectives.