Manager, Media Optimization

WPP Media Limited; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision & dental coverage

Paid time off

Discounts with partners

Mental health days

Hybrid work model

Job summary

WPP Media is seeking a Programmatic Media Manager to own client programmatic activations. You will lead campaign setup, QA, budgeting, and optimization, while managing 1–6 junior staff.

Collaborate with agency teams, publishers, and analytics to craft activation strategies and drive performance. The role requires 2+ years in programmatic campaigns, strong Excel and analytics skills, and familiarity with DV360, TTD, DCM, Sizmek, and AdForm.

Qualifications

• 2+ years of relevant programmatic campaign experience.
• Experience managing teams (1–6 junior members) is preferred.
• Familiarity with DV360, TTD, DCM, Sizmek, AdForm.
• Advanced Excel (Pivot Tables, joins, complex formulas).
• Strong written and verbal communication.
• GA, SQL, BigQuery, Python experience is a plus.

Responsibilities

• Oversee all aspects of campaign management including setup, QA, budgeting, tracking, optimizations, pacing, and profitability updates.
• Develop activation strategies from client objectives and define audiences and inventory opportunities.
• Onboard and train Senior Associates and Associates.
• Build relationships with account teams and analytics.
• Collaborate with publishers to source high-quality inventory opportunities.
• Create and enforce workflow processes to drive campaign success.
• Develop the career paths of junior team members.
• Identify opportunities via analytics to improve performance.
• Report progress to clients and internal stakeholders.
• Share best practices to improve efficiency within the team.

Skills

Programmatic management

Analytical skills

Communication

Leadership

Tools

DV360

TTD

DCM

Sizmek

AdForm

Excel

Google Analytics

SQL

BigQuery

Python

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

The Manager will be accountable for executing programmatic media plans using industry-leading media technology platforms. Within this role, you’ll take ownership of your clients’ programmatic implementation and day-to-day execution. Media Optimization Managers are typically responsible for overseeing the training and day-to-day workload of 1-6 junior team members.

Key Responsibilities

• Oversee all aspects of campaign management including campaign and creative setup, QA, budget allocation, tracking and tagging, proactive performance checks, optimizations, pacing, and profitability updates.
• Support Agency Solution to develop client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities.
• Responsible for onboarding new Senior Associates and Associates, creating Self-explanatory training material, and organizing hands-on training.
• Develop strong working relationships with members of the broader digital account teams including account service, investment, and analytics.
• Collaborate with agency teams and publishers to source, evaluate, and implement deals that provide our clients with high-quality inventory opportunities.
• Create and enforce workflow processes to drive campaign success.
• Manage and develop the career path of junior members.
• Identify opportunities through analytics to improve performance within and across campaigns.
• Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.
• Contribute to the development of best practices to improve the quality or efficiency of work within an account or broader agency programmatic team.

Requirements

• 2+ Years of relevant career experience, with 1+ years’ experience managing programmatic campaigns at an agency, DSP, or Ad Network strongly preferred.
• Familiarity with key programmatic and digital platforms, especially DSPs (e.g. DV360, TTD) and ad servers (DCM, Sizmek, AdForm).
• Other Programmatic functions, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning, or client-side roles supporting a direct response or e-commerce brand may also be considered for highly qualified candidates.
• Some degree of past management or supervisory experience is strongly preferred.
• Understanding and familiarity with key industry concepts and trends.
• Advanced Excel User (Pivot Tables, Joining Data Sets, Complex Formulas, etc.).
• Experience with other databases, visualization tools, or coding languages is a plus.
• Excellent verbal and written skills.
• Exceptional organizational skills and a detail-oriented mindset.
• Strong presentation skills and comfort in presenting to senior stakeholders.
• Strong analytical abilities and quantitative skills.
• Ability to prioritize tasks effectively.
• Experience in Google Analytics, SQL, Big Query, and Python would be a plus but is not required.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e‑mail to GroupM Leave Administration at [e-mail] or call [phone] and let us know the nature of your request and your contact information.

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The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range

$60,000 - $140,000 USD

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