Programmatic Media Associate — Campaign Optimization

Mindshare; New York (NY); On-site; USD 45,000 - 90,000; Full time

Job summary

WPP Media in New York seeks a Senior Associate to support teams delivering programmatic media plans using leading platforms. You will work with DV360, The Trade Desk, and other DSPs, and supervise entry‑level team members.

The role emphasizes budget management, reporting, and optimization, with opportunities to develop skills in ad servers, DMPs, and verification tools while collaborating with planning, investment, operations, and analytics teams.

Qualifications

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; or equivalent professional work experience.
• 1+ years of experience within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics, or Digital Planning.
• Familiarity with key programmatic or digital media platforms.
• Proficient in Microsoft Excel.
• Excellent verbal and written skills, and a detail‑oriented mindset.
• Strong analytical abilities and quantitative skills.

Responsibilities

• Translate client objectives into programmatic activation strategies.
• Manage campaigns in DV360, The Trade Desk, and other DSPs.
• Oversee budget management, billing, and trafficking.
• Maintain reports and conduct ad‑hoc analyses.
• Build relationships with planning, investment, operations, and analytics teams.
• Work with publishers to implement and optimize programmatic deals.
• Develop technical skillsets in Ad Servers, DMPs, and third‑party tools.
• Train and onboard day‑to‑day responsibilities, and review the work of entry‑level direct reports.

Skills

Programmatic & digital media

Excel proficiency

Verbal & written communication

Analytical thinking

Education

Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; or equivalent professional work experience

Tools

Microsoft Excel

Job description

WPP Media in New York seeks a Senior Associate to support teams delivering programmatic media plans using leading platforms. You will work with DV360, The Trade Desk, and other DSPs, and supervise entry‑level team members.

The role emphasizes budget management, reporting, and optimization, with opportunities to develop skills in ad servers, DMPs, and verification tools while collaborating with planning, investment, operations, and analytics teams.