Advertising Operations Lead

Publicis Groupe; New York (NY); Presencial; USD 75.000 - 120.000; Jornada completa

Descripción de la vacante

Publicis Collective, part of Publicis Groupe, seeks a Manager, Advertising Operations to oversee digital campaign trafficking, tagging, and operational processes across multiple platforms. You will collaborate with internal and external contacts to ensure campaigns meet expectations and drive efficiency.

The role emphasizes leading teams, implementing standardized QA, and leveraging AI to optimize workflows and data quality. Strong ad tech knowledge and client-facing collaboration are essential.

Formación

• 3–5 years of experience in digital media (agency or publisher side).
• Experience with training and development, as the role involves both doing your work and supporting others on the team in their pursuit of excellence.
• Experience with digital platforms—ins and outs of second- and third-party vendors, ad servers of all types (display, video, social, mobile), Tag Management Systems (GTM, Adobe, Signal), and/or VVF vendors (viewability, verification, fraud prevention).
• Clients are primarily Google CM360, Flashtalking, and Innovid users; share ad server experience, esp. self-service. Also highlight floodlights and rich media expertise.
• Knowledge/experience with Google Marketing Platform and Mobile Measurement Platforms like Branch, Appsflyer, Firebase, and Kochava.
• Experience with Conversion API implementation across different social platforms.
• Skills in QA'ing ad tags and conversion tags in a browser environment or tag diagnostic tool.
• Proficient in Microsoft Office suite, particularly PowerPoint and Excel

Responsabilidades

• Lead campaign execution and oversee process evolution in partnership with Associate Directors and Managers, ensuring operational excellence.
• Oversee activation of digital campaigns across display, video, social, mobile, gaming, and programmatic channels, ensuring accuracy and alignment with media strategy.
• Lead strategic conversations with clients and media teams around technology integrations to improve efficiency and data quality.
• Oversee the trafficking process across the team, owning complex implementations such as Floodlight tags, DMP integrations, network configurations, and advanced tracking solutions.
• Drive operational excellence by improving workflows, increasing efficiency, scalability, and quality across campaigns.
• Partner with Ad Tech leadership to design standardized processes, QA frameworks, and governance to minimize errors across accounts.
• Serve as primary contact for troubleshooting technical issues, collaborating with media teams, agencies, platforms, and vendors.
• Act as a Subject Matter Expert on ad tech platforms and mentor internal teams on industry trends and capabilities.
• Manage and mentor Analysts, providing coaching and development to strengthen team output.
• Coordinate work across multiple clients, ensuring consistent execution and cross-team guidelines.
• Use AI to streamline repetitive Ad Ops tasks, such as campaign trafficking and tag validation to focus on exceptions.
• Leverage AI to flag anomalies or delivery issues for faster problem identification.
• Use AI to reduce manual reporting and repetitive operational work and improve workflow efficiency

Conocimientos

Digital media

Training and development

QA\'ing ad tags

PowerPoint

Excel

Herramientas

Google Marketing Platform

Floodlight tags

Tag Management Systems (GTM, Adobe, Signal)

Ad servers (display, video, social, mobile)

Descripción del empleo

Publicis Collective, part of Publicis Groupe, seeks a Manager, Advertising Operations to oversee digital campaign trafficking, tagging, and operational processes across multiple platforms. You will collaborate with internal and external contacts to ensure campaigns meet expectations and drive efficiency.

The role emphasizes leading teams, implementing standardized QA, and leveraging AI to optimize workflows and data quality. Strong ad tech knowledge and client-facing collaboration are essential.