Programmatic DOOH Solutions Lead

Talon Outdoor; New York (NY); On-site; USD 80,000 - 95,000; Full time

Job summary

Talon Outdoor in New York is seeking an experienced programmatic DOOH leader to direct campaign strategy, trafficking, optimization, and reporting. You will oversee an Associate team, partner with product and engineering, and translate client objectives into measurable campaigns.

The role blends client-facing leadership with hands-on operational excellence, leveraging Ada, Atlas, and Talon's DMP to drive growth and deliver superior results for Talon's clients.

Qualifications

• Experience in digital agency planning/buying roles.
• Strong knowledge of DSPs/SSPs and programmatic tools.
• Advanced Excel and PowerPoint skills.
• Excellent attention to detail and collaboration.

Responsibilities

• Direct and operate Talon's programmatic DOOH campaigns end-to-end.
• Lead and develop Associates under supervision of the Associate Director.
• Provide strategic campaign recommendations and client-facing delivery.
• Collaborate with software development and product teams on roadmap and features.
• Coordinate with inventory providers and SSPs for campaigns.

Skills

Programmatic DOOH

Media planning

Client management

Strategic thinking

Analytics

Tools

Atlas DSP

Ada DMP

Talon DSP

SSP platforms

Job description

Talon Outdoor in New York is seeking an experienced programmatic DOOH leader to direct campaign strategy, trafficking, optimization, and reporting. You will oversee an Associate team, partner with product and engineering, and translate client objectives into measurable campaigns.

The role blends client-facing leadership with hands-on operational excellence, leveraging Ada, Atlas, and Talon's DMP to drive growth and deliver superior results for Talon's clients.