Lead, Programmatic DOOH Solutions

Talon Outdoor; New York (NY); On-site; USD 80,000 - 95,000; Full time

Job summary

Talon Outdoor is seeking a senior programmatic strategist to direct and optimize DOOH campaigns. You will lead a team, work with client partners and Talon’s product teams to shape strategy and deliver outstanding campaign outcomes.

In this role you’ll own campaign planning, trafficking, optimization and reporting, while ensuring client satisfaction and growth of Talon’s programmatic business. Strong analytical and collaboration skills are essential.

Qualifications

• Familiarity with the media agency landscape and programmatic advertising.
• Experience with OOH and digital advertising channels and data targeting.
• Excellent attention to detail and results-driven mindset.
• Ability to collaborate across functions and senior stakeholders.
• Strategic and creative thinking for proposals and campaigns.
• Self-motivated and proactive, with strong problem-solving skills.

Responsibilities

• Provide digital leadership within Talon and externally to clients, agencies and SSPs.
• Direct programmatic campaign strategy, trafficking, optimization and reporting.
• Collaborate with software teams to inform product roadmap and feature development.
• Manage execution end-to-end from planning to delivery and post-campaign analysis.
• Lead and delegate campaign ops tasks to junior team members with clear rationale.
• Analyze workflows and continuously improve efficiency and client outcomes.
• Support Ada-based audience targeting strategies for clients.

Skills

Media agency landscape

OOH & digital advertising

Data targeting

Attention to detail

Results oriented

Collaboration

Strategic thinking

Self-motivated

Tools

Excel

PowerPoint

Job description

Talon Outdoor is seeking a senior programmatic strategist to direct and optimize DOOH campaigns. You will lead a team, work with client partners and Talon’s product teams to shape strategy and deliver outstanding campaign outcomes.

In this role you’ll own campaign planning, trafficking, optimization and reporting, while ensuring client satisfaction and growth of Talon’s programmatic business. Strong analytical and collaboration skills are essential.