Digital Solutions Manager

Talon Group; New York (NY); On-site; USD 80,000 - 95,000; Full time

Job summary

Talon Outdoor in New York is seeking an experienced programmatic DOOH leader to direct campaign strategy, trafficking, optimization, and reporting. You will oversee an Associate team, partner with product and engineering, and translate client objectives into measurable campaigns.

The role blends client-facing leadership with hands-on operational excellence, leveraging Ada, Atlas, and Talon's DMP to drive growth and deliver superior results for Talon's clients.

Qualifications

• Experience in digital agency planning/buying roles.
• Strong knowledge of DSPs/SSPs and programmatic tools.
• Advanced Excel and PowerPoint skills.
• Excellent attention to detail and collaboration.

Responsibilities

• Direct and operate Talon's programmatic DOOH campaigns end-to-end.
• Lead and develop Associates under supervision of the Associate Director.
• Provide strategic campaign recommendations and client-facing delivery.
• Collaborate with software development and product teams on roadmap and features.
• Coordinate with inventory providers and SSPs for campaigns.

Skills

Programmatic DOOH

Media planning

Client management

Strategic thinking

Analytics

Tools

Atlas DSP

Ada DMP

Talon DSP

SSP platforms

Job description

At Talon, our mission is to unlock the full potential of out of home, making it more effective, creative, measurable and sustainable than ever.

We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry. In just over a decade, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 500 people located in key cities across the globe. In that time, we have been awarded for our approach to our people, our clients and our industry. We hire the finest talent to help us unlock the full potential of the Out of Home (OOH) environment for our clients; and pride ourselves on the individuals who represent our business.

THE ROLE_

This role is responsible for directing and operating the use of Talon’s tools and technology to effectively execute programmatic DOOH campaigns. This role oversees Associates within the team and will work closely with the Associate Director to create strategic campaign recommendations and provide exceptional campaign executions which deliver on and exceed client expectations and Talon’s business goals.

In this role, you will be a frontend representative of Talon who provides digital leadership when communicating internally – to upskill and empower other Talon team members – and directly to our clients, agency, and supply-side partners. You will have a commercial and client-centric mindset which will enable you to shape and drive the growth of our rapidly expanding programmatic business and team.

You will have overall responsibility for programmatic campaign strategy, supply and supplier management, and campaign trafficking, monitoring, optimization, and reporting. You will also be responsible for representing Talon’s audience targeting tools and interfacing with Talon’s product teams to inform strategic feature development and roadmap priorities. With a large technical foundation, this individual will be client and operations focused with a sense of curiosity and the ability to dive deeply into data to uncover insights and value. This role will also work closely with Talon’s internal software development and product teams, as well as external inventory providers, to continuously evolve our capabilities and offering.

A DAY IN THE LIFE_

• Be a subject matter expert in Talon’s products and solutions including Ada, Talon’s DMP, & Atlas, Talon’s DSP.
• Present Talon’s digital credentials and campaign deliverables (proposals, reports) to clients.
• Manage the execution and all aspects of the end-to-end process of creating, delivering, optimizing, and reporting on programmatic campaigns.
• Partner with Talon’s software development teams to inform product roadmap and deliver continuous improvements in product capabilities and client experience.
• Partner with Talon’s inventory and SSP providers to produce smart, strategic, programmatic media plan proposals for Talon’s clients.
• Ensure all digital solutions stakeholders maintain a deep understanding of client and business requirements and expectations around the delivery, pacing, performance, and reporting of campaigns.
• Oversee and effectively delegate campaign operations responsibilities to Associate team members, including:
  • Creating and presenting strategic campaign recommendations and rationale
  • Building and trafficking programmatic campaigns within Atlas, Talon’s DSP
  • Monitoring campaign delivery and analyzing programmatic campaigns to ensure optimal pacing, timely and efficient delivery for clients
  • Providing timely, relevant and impactful communication about campaign delivery before, during and post-campaign, to clients and internal stakeholders
  • Troubleshooting campaign delivery issues with SSP and inventory partners, and the Atlas product team, as needed
  • Creating and delivering timely standard and custom campaign reporting, as needed as well as post-campaign final delivery reports
• Continuously analyze and optimize the team’s workflow and processes to ensure timely, accurate and effective delivery of campaign deliverables and outcomes.
• Identify opportunities to improve operational workflow and client experience and implement improvements.
• Support Talon’s Client Strategy teams with the management and application of Ada (Talon’s OOH DMP) to their OOH audience targeting strategies.

WHAT WE'RE LOOKING FOR_

• Familiarity and knowledge of the media agency landscape
• Familiarity with out of home and/or digital advertising channels as well as data and audience targeting
• Excellent attention to detail
• Solutions and results oriented
• Ability to collaborate effectively with different functions and business units across the Talon group.
• Ability to think strategically and creatively in developing proposals and building out efficient campaigns
• Ability to simplify complex client or business problems
• Self-motivated and enthusiastic
• Naturally solution and resolution focused

AS WELL AS_

• 4-6+ years work experience in digital agency planning/buying roles and programmatic tools and technologies (DSPs, SSPs, etc)
• Work experience in media and programmatic tools and technologies (DSPs, SSPs, etc.)
• Advanced knowledge of Excel and PowerPoint

OUR TEAM_

The team responsible for educating and inspiring Talon’s existing and prospective client base about the opportunities created by advanced, digital and data led OOH advertising. Digital Solutions creates and presents strategic campaign recommendations and oversees campaign and project delivery against out of home campaigns running programmatically and/or with an audience targeted component. The team also supports other “digital” areas including attribution, measurement, cross channel targeting, and more. With a large technical foundation, our team is both product minded and client-facing with strong communication and presentation skills. To serve and delight our clients, we collaborate closely with our internal software and product teams, as well as external data and inventory providers, to continuously evolve our capabilities and offering.

WHY US_

“ The best thing about working at Talon is the space, time and expertise I’ve been given over the years to grow and develop my skills.” Client Director at Talon

OUR VALUES AND HOW WE WORK TOGETHER_

WE ARE BOLD_

As industry provocateurs and pioneers, we respectfully challenge the status quo, take pride in our people, big ideas and partnerships.

• We challenge respectfully
• We lead the way

WE ARE HUMAN_

We are a diverse collective of changemakers who value respect, fairness, and integrity and expect the same in return.

• We value collaboration and togetherness
• We are empathetic

WE ARE SMART_

Our trailblazing spirit and learning centric culture ensures our knowledge provides maximum value to each other and our clients.

• We grow and learn
• We are trusted
• We are mission possible

Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.

*Dependent upon experience, the salary for this role can range from $80,000 - $95,000*