Programmatic DOOH Solutions Lead

Talon America; New York (NY); On-site; USD 80,000 - 95,000; Full time

Job summary

Talon is seeking a Programmatic DOOH Campaign Lead in New York to direct and operate Talon’s tools and technology for executing programmatic campaigns. You will oversee a team, work with client teams and partners, and shape the growth of the programmatic business with a client-centric mindset.

You will collaborate with product and inventory teams, drive campaign strategy, trafficking, optimization, and reporting while ensuring client expectations and business goals are met.

Qualifications

• Familiarity with the media agency landscape.
• Familiarity with out of home and/or digital advertising channels as well as data targeting.
• Excellent attention to detail.
• Solutions and results oriented.
• Ability to collaborate effectively with different functions and business units across the Talon group.
• Ability to think strategically and creatively in developing proposals and building out efficient campaigns.
• Ability to simplify complex client or business problems.
• Self-motivated and enthusiastic.
• Naturally solution and resolution focused.

Responsibilities

• Be a subject matter expert in Talon’s products and solutions including Ada, Talon’s DMP, & Atlas, Talon’s DSP.
• Present Talon’s digital credentials and campaign deliverables (proposals, reports) to clients.
• Manage the execution and all aspects of the end-to-end process of creating, delivering, optimizing, and reporting on programmatic campaigns.
• Partner with Talon’s software development teams to inform product roadmap and deliver continuous improvements in product capabilities and client experience.
• Partner with Talon’s inventory and SSP providers to produce smart, strategic, programmatic media plan proposals for Talon’s clients.
• Ensure all digital solutions stakeholders maintain a deep understanding of client and business requirements and expectations around the delivery, pacing, performance, and reporting of campaigns.
• Oversee and effectively delegate campaign operations responsibilities to Associate team members, including: Creating and presenting strategic campaign recommendations and rationale; Building and trafficking programmatic campaigns within Atlas, Talon’s DSP; Monitoring campaign delivery and analyzing programmatic campaigns to ensure optimal pacing, timely and efficient delivery for clients; Providing timely, relevant and impactful communication about campaign delivery to clients and internal stakeholders; Troubleshooting campaign delivery issues with SSP and inventory partners, and the Atlas product team; Creating and delivering timely standard and custom campaign reporting; Continuously analyze and optimize the team’s workflow.
• Identify opportunities to improve operational workflow and client experience and implement improvements.
• Support Talon’s Client Strategy teams with the management and application of Ada (Talon’s OOH DMP) to their OOH audience targeting strategies.

Skills

Media landscape familiarity

OOH/digital ads

Attention to detail

Solutions oriented

Collaborative

Strategic thinking

Problem simplification

Self-motivated

Resolution oriented

Tools

DSPs

SSPs

Excel

PowerPoint

Job description

Talon is seeking a Programmatic DOOH Campaign Lead in New York to direct and operate Talon’s tools and technology for executing programmatic campaigns. You will oversee a team, work with client teams and partners, and shape the growth of the programmatic business with a client-centric mindset.

You will collaborate with product and inventory teams, drive campaign strategy, trafficking, optimization, and reporting while ensuring client expectations and business goals are met.