Programmatic Activation Lead

Dentsu International Americas, LLC; New York (NY); On-site; USD 51,000 - 83,000; Full time

Benefits offered by this job

Medical, vision, dental insurance

401k

Flexible paid time off

At least 15 paid holidays

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu International Americas, LLC, via Amplifi Solutions, seeks a Manager to drive end‑to‑end campaign activation and optimization across media platforms in New York. You will monitor performance, ensure QA, and lead timely, high‑quality deliverables while fostering teamwork.

You will work with Directors to craft RFP responses, provide tactical recommendations, and test emerging technologies to deliver client value. Strong knowledge of DSPs, ad servers, and analytics is essential.

Qualifications

• Bachelor’s degree or equivalent.
• 3+ years of experience within programmatic, specifically, and overall digital industry.
• Strong experience across all digital media channels and ability to eloquently speak to each.
• Proficient in programmatic/social technology, platform, and partner solutions, including but not limited to DSPs, ad servers, ad verification platforms, planning/financial platforms, DMPs, analytics & reporting dashboards, etc.
• Strong analytical thinking and mathematical skills.
• Strong experience working with business applications; MS Office Suite required.

Responsibilities

• Accountable for daily team operations and campaign excellence, ensuring best practices are evident in work of the activation/investment team.
• Will own campaign activation, troubleshooting, and optimization.
• Ability to articulate optimizations, rationale, results, and recommendations in reporting commentary and on client calls, and address concerns as needed.
• Partner with the Director to generate RFP responses and develop tactical recommendations showcasing innovative thinking across platforms, audiences & content programs.
• Be an expert on the buying platforms, direct media buying processes, and internal dentsu products.
• Identify and test emerging tech solutions and innovations, highlighting client value in results and sharing across client team.
• Ensure the team adheres to defined processes for campaign management across digital and programmatic channels, with extra oversight on hands‑on‑keys activation work.
• Effectively manage expectations, timelines, and priorities.
• Update team leads on team performance, campaign health, and strategic growth opportunities.
• Contribute to thought leadership, POVs, or other shareable collateral that improves the overall level of knowledge across digital and programmatic investment teams.
• Assist leadership with new business pitches.

Education

Bachelor’s degree or equivalent

Tools

DSPs

Ad servers

Ad verification platforms

Planning/financial platforms

DMPs

Analytics & reporting dashboards

Job description

Dentsu International Americas, LLC, via Amplifi Solutions, seeks a Manager to drive end‑to‑end campaign activation and optimization across media platforms in New York. You will monitor performance, ensure QA, and lead timely, high‑quality deliverables while fostering teamwork.

You will work with Directors to craft RFP responses, provide tactical recommendations, and test emerging technologies to deliver client value. Strong knowledge of DSPs, ad servers, and analytics is essential.