Manager, Programmatic Activation

Dentsu International Americas, LLC; New York (NY); On-site; USD 51,000 - 83,000; Full time

Benefits offered by this job

Medical, vision, dental insurance

401k

Flexible paid time off

At least 15 paid holidays

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu International Americas, LLC, via Amplifi Solutions, seeks a Manager to drive end‑to‑end campaign activation and optimization across media platforms in New York. You will monitor performance, ensure QA, and lead timely, high‑quality deliverables while fostering teamwork.

You will work with Directors to craft RFP responses, provide tactical recommendations, and test emerging technologies to deliver client value. Strong knowledge of DSPs, ad servers, and analytics is essential.

Qualifications

• Bachelor’s degree or equivalent.
• 3+ years of experience within programmatic, specifically, and overall digital industry.
• Strong experience across all digital media channels and ability to eloquently speak to each.
• Proficient in programmatic/social technology, platform, and partner solutions, including but not limited to DSPs, ad servers, ad verification platforms, planning/financial platforms, DMPs, analytics & reporting dashboards, etc.
• Strong analytical thinking and mathematical skills.
• Strong experience working with business applications; MS Office Suite required.

Responsibilities

• Accountable for daily team operations and campaign excellence, ensuring best practices are evident in work of the activation/investment team.
• Will own campaign activation, troubleshooting, and optimization.
• Ability to articulate optimizations, rationale, results, and recommendations in reporting commentary and on client calls, and address concerns as needed.
• Partner with the Director to generate RFP responses and develop tactical recommendations showcasing innovative thinking across platforms, audiences & content programs.
• Be an expert on the buying platforms, direct media buying processes, and internal dentsu products.
• Identify and test emerging tech solutions and innovations, highlighting client value in results and sharing across client team.
• Ensure the team adheres to defined processes for campaign management across digital and programmatic channels, with extra oversight on hands‑on‑keys activation work.
• Effectively manage expectations, timelines, and priorities.
• Update team leads on team performance, campaign health, and strategic growth opportunities.
• Contribute to thought leadership, POVs, or other shareable collateral that improves the overall level of knowledge across digital and programmatic investment teams.
• Assist leadership with new business pitches.

Education

Bachelor’s degree or equivalent

Tools

DSPs

Ad servers

Ad verification platforms

Planning/financial platforms

DMPs

Analytics & reporting dashboards

Job description

Job Description

Amplifi Solutions is the commercial innovation & incremental value arm for dentsu, amplifying transformative business outcomes for all. We have a mandate to unleash the potential of media, technology and modern trading methodologies to create value for all. We deliver solutions to create and deliver value for advertisers, partners, and the wider industry including Advantage, a suite of guaranteed value products powered by principal trading and Modern Media, a modern omni-channel, cross-screen activation solution. The Manager will be called upon for end-to-end campaign activation. The Manager is accountable for monitoring campaign performance and proactively ensuring optimizations are implemented to deliver against campaign goals. They provide oversight of QA and operational best practices. The Manager assists the senior leaders with managing timelines and priorities to ensure high-quality, on‑time deliverables. Beyond day-to-day team deliverables, they foster knowledge‑sharing and support senior leaders with central tasks and are key to cultivating a culture of teamwork and collaboration.

KEY AREAS OF RESPONSIBILITY

Accountable for daily team operations and campaign excellence, ensuring best practices are evident in work of the activation/investment team Will own campaign activation, troubleshooting, and optimization Ability to articulate optimizations, rationale, results, and recommendations in reporting commentary and on client calls, and address concerns as needed Partner with the Director to generate RFP responses and develop tactical recommendations showcasing innovative thinking across platforms, audiences & content programs Be an expert on the buying platforms, direct media buying processes, and internal dentsu products Identify and test emerging tech solutions and innovations, highlighting client value in results and sharing across client team Ensure the team adheres to defined processes for campaign management across digital and programmatic channels, with extra oversight on hands‑on‑keys activation work Effectively manage expectations, timelines, and priorities Update team leads on team performance, campaign health, and strategic growth opportunities Contribute to thought leadership, POVs, or other shareable collateral that improves the overall level of knowledge across digital and programmatic investment teams Assist leadership with new business pitches

We are looking for candidates who can deliver sustainable chain, and the ability to think strategically, retain focus in a fast‑changing environment, and bring rigor to a multi‑disciplinary business with many stakeholders.

Here are some key characteristics of a successful candidate

You challenge accepted thinking and inspire new ideas and approaches. Business acumen, client‑centricity, and a commercial mindset are essential, along with a genuine passion for people and technology. Balance, prioritize and properly assign work associated with multiple, concurrent projects.

EXPERIENCE/KNOWLEDGE REQUIRED

• Bachelor’s degree or equivalent
• 3+ years of experience within programmatic, specifically, and overall digital industry
• Strong experience across all digital media channels and ability to eloquently speak to each
• Proficient in programmatic/social technology, platform, and partner solutions, including but not limited to DSPs, ad servers, ad verification platforms, planning/financial platforms, DMPs, analytics & reporting dashboards, etc.
• Strong analytical thinking and mathematical skills
• Strong experience working with business applications; MS Office Suite required

The annual salary range for this position is $51,000-$83,375. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Location: New York

Brand: Amplifi

Time Type: Full time

Contract Type: Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans.