Senior Associate, Activation

Dentsu International Americas, LLC; New York (NY); On-site; USD 51,000 - 83,000; Full time

Benefits offered by this job

Medical, vision, dental insurance

401k

Paid time off

At least 15 paid holidays

Parental leave

Job summary

Amplifi Solutions is the commercial innovation arm of Dentsu, focused on delivering value for advertisers through programmatic and modern media strategies. The Sr. Associate will support campaign activation, monitor performance, and implement optimizations in collaboration with senior team members.

You will develop programmatic expertise across DSPs, participate in cross-functional activities, and contribute to the teamwork culture while meeting deadlines and KPIs.

Qualifications

• Bachelor's degree or equivalent with 1–3 years in programmatic/digital media.
• Experience in managing or supporting campaigns and optimization.
• Strong attention to project management and platform analytics.

Responsibilities

• Activate campaigns in collaboration with the Manager and senior leaders.
• Troubleshoot technical or campaign bugs and optimize to meet KPIs.
• Document progress and present delivery updates on calls.

Skills

Programmatic advertising

DSP platforms

Project management

Analytical skills

Communication

Education

Bachelor's degree or equivalent

Tools

Beeswax

DV360

The Trade Desk (TTD)

Meta

TikTok

Job description

Job Description: Amplifi Solutions is the commercial innovation & incremental value arm for dentsu, amplifying transformative business outcomes for all. We have a mandate to unleash the potential of media, technology and modern trading methodologies to create value for all. We deliver solutions to create and deliver value for advertisers, partners, and the wider industry including Advantage, a suite of guaranteed value products powered by principle trading and Modern Media, a modern omni-channel, cross-screen activation solution. The Sr. Associate will be called upon for end-to-end campaign activation. The Sr. Associate is accountable for supporting senior team members to monitor campaign performance and implement optimizations to deliver against campaign goals. Beyond day-to-day deliverables, they focus on gaining expertise in not just the general programmatic space, but also Amplifi's ways of working. They learn from all team-members and have a curiosity to understand the machinations of Amplifi products. Beyond day-to-day team deliverables, they foster knowledge-sharing among Associates and support senior team-members with central tasks and are key to cultivating a culture of teamwork and collaboration.

Responsibilities

• Work closely with the Manager and senior leaders to activate campaigns, troubleshooting technical or campaign bugs, and optimize towards KPIs within buying platforms (DSPs like Beeswax, TTD, DV360, Meta, Tik Tok, etc)
• Be an expert on buying platforms, direct media buying processes, and internal dentsu products
• Adhere to defined processes for campaign management across digital and programmatic channels, with focus on hands-on-keys activation work
• Be organized while tracking tasks, take notes during meetings, and help the Manager execute priorities within deadlines
• Present campaign delivery and optimizations on daily/weekly internal calls
• Continually build programmatic expertise and ability to speak to a campaign's details

Key Characteristics

• You challenge accepted thinking and inspire new ideas and approaches
• Client-centricity, and a commercial mindset are essential, along with a genuine passion for people and technology
• Balance, prioritize and properly assign work associated with multiple, concurrent projects

Experience / Knowledge Required

• Bachelor's degree or equivalent 1-3 years experience within programmatic, specifically, and overall digital industry
• Strong attention to project management
• Experience in at least one major DSP Analytical and mathematical skills
• Strong experience working with business applications

The annual salary range for this position is $51,000-$83,375. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave,
• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Location: New York Brand: Amplifi Time Type: Full time Contract Type: Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [e-mail].

About dentsu

About dentsu For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way - helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work