Audience Activation Director — Data-Driven Growth

Dentsu International Americas, LLC; New York (NY); Hybrid; USD 137,000 - 170,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu International Americas, LLC in New York City is seeking a Director, Audience & Activation Strategy to lead audience targeting initiatives that drive measurable business outcomes across digital media channels. This hybrid role requires onsite presence at our NYC office with flexible collaboration across data, media, and analytics teams.

You'll design and optimize audience segments, manage identity resolution, and drive activation across platforms including Google, Meta, TikTok, DSPs, and

Qualifications

• Deep expertise in audience targeting, segmentation, and activation.
• Strong understanding of identity resolution and audience data ecosystems.
• Hands-on experience with paid media platforms, DSPs, retail media, and programmatic activation.
• Knowledge of first-party data, third-party audiences, CRM data, and identity-based targeting.
• Experience measuring audience performance and translating insights into actionable recommendations.
• Ability to connect audience strategy with measurable business outcomes.
• Collaborative, consultative approach to partnering with cross-functional stakeholders.

Responsibilities

• Develop audience targeting strategies aligned to business and marketing objectives.
• Design, build, and optimize audience segments using first-party, third-party, and identity-based data.
• Drive audience activation across platforms including Google, Meta, TikTok, programmatic DSPs, CTV, retail media, and emerging channels.
• Partner with media, analytics, data science, product, and activation teams to improve audience performance.
• Optimize audience match rates, activation strategies, and cross-channel targeting.
• Evaluate audience data providers, identity partners, and emerging targeting capabilities.
• Lead testing, measurement, and optimization to demonstrate impact.
• Serve as trusted advisor on identity resolution, activation best practices, and measurement frameworks.

Skills

Audience targeting

Segmentation

Activation

Identity resolution

Audience data ecosystems

DSPs

Retail media

Programmatic activation

First-party data

CRM data

Identity-based targeting

Measurement

Cross-functional collaboration

Job description

Dentsu International Americas, LLC in New York City is seeking a Director, Audience & Activation Strategy to lead audience targeting initiatives that drive measurable business outcomes across digital media channels. This hybrid role requires onsite presence at our NYC office with flexible collaboration across data, media, and analytics teams.

You'll design and optimize audience segments, manage identity resolution, and drive activation across platforms including Google, Meta, TikTok, DSPs, and