Product Strategy & Analytics Specialist

Socket.dev

Ocala (FL)

On-site

USD 65,000 - 90,000

Full time

5 days ago

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Job summary

Socket.dev in Ocala, FL is seeking a Product Specialist to help define and execute product strategy, working with the Senior Product Manager to drive development and market success. The role involves market research, cross‑functional collaboration with engineering and manufacturing, and acting as a technical resource for sales, including Power BI and Salesforce reporting.

The position supports GTM strategies, product quality, and continuous improvement, with hybrid work at the Ocala Office and

Qualifications

Bachelor’s degree in engineering/science/math/business.
2–3 years of product management or data analytics experience.
Data Analytics and Salesforce/CRM experience.

Responsibilities

Define and execute the product strategy aligned with the company's goals and market trends.
Conduct market research and competitive analysis to identify opportunities and threats.
Develop a clear product roadmap that prioritizes features and enhancements.
Collaborate with engineering, design, and manufacturing to develop new products and improve existing ones.
Manage the entire product development lifecycle, from concept to launch.
Create go-to-market strategies, including pricing, positioning, and marketing campaigns.
Build Power BI dashboards and Salesforce reports to monitor product performance.
Serve as a customer support escalation point.