Product Strategy & Analytics Specialist

MARS Company

Ocala (FL)

Hybrid

USD 70,000 - 90,000

Full time

40 hours ago

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Job summary

MARS Company in Ocala is seeking a Product Specialist to help define and execute product strategy, work with the Senior Product Manager, and drive market success. You will conduct market research, analyze trends, collaborate with engineering, design, and manufacturing, and support sales with Power BI and Salesforce reports. This role also serves as a customer support escalation point to ensure quality.

Travel up to 25% and hybrid work model in Ocala office are offered.

Qualifications

Bachelor’s degree in Engineering, Science, Math, Business, or a related field.
2-3 years of working experience in product management or data analytics.
Data Analytics experience required.
Salesforce/CRM experience required.
Product Management experience preferred.
CPQ experience preferred.

Responsibilities

Define and execute the product strategy aligned with company goals and market trends.
Conduct market research and competitive analysis to identify opportunities and threats.
Develop a clear product roadmap that prioritizes features and enhancements.
Collaborate with engineering, design, and manufacturing to develop new products and improve existing ones.
Manage the entire product development lifecycle from concept to launch.
Ensure products meet quality and performance standards.
Develop and execute go-to-market strategies, including pricing, positioning, and marketing campaigns.
Create product collateral, sales tools, and training materials for the sales team.
Monitor and analyze product performance in the market, adjusting as needed.
Collaborate with sales and customer support teams to gather feedback and address customer needs.