Product Marketing Strategist - Power Systems & Aftermarket

Healing Strides Counseling; Lisle (IL); On-site; USD 120,000 - 170,000; Full time

Job summary

International Motors USA in Lisle, Illinois, seeks a Product Marketing Consultant to own product strategy for service parts categories and to drive growth through well-executed go-to-market plans. The role collaborates with Sales, Marketing, and dealer networks to launch new products and optimize pricing while managing lifecycle and performance metrics.

Ideal candidates bring 5+ years in marketing or product roles, strong analytical skills (Excel, Power BI, CoPilot), and a record of delivering

Qualifications

• Bachelor's degree required; 2+ years of marketing, sales or product-related experience (Master's +1 year).
• 5+ years of marketing, sales or product-related experience preferred.

Responsibilities

• Own and manage product strategy for service parts categories (Bus, HVAC, Engine Cooling).
• Develop and execute go-to-market plans to drive incremental growth.
• Collaborate with cross-functional teams and dealer network to launch products.
• Direct pricing strategies and manage product life cycle.
• Deliver revenue and margin with KPI reporting to leadership.
• Create promotional materials and GTM strategies.

Skills

Self-motivation

Analytical mindset

Collaboration

Market analysis

Education

Bachelor's degree

Master's degree

5+ years marketing/sales/product experience

Tools

Excel

Power BI

CoPilot

Job description

International Motors USA in Lisle, Illinois, seeks a Product Marketing Consultant to own product strategy for service parts categories and to drive growth through well-executed go-to-market plans. The role collaborates with Sales, Marketing, and dealer networks to launch new products and optimize pricing while managing lifecycle and performance metrics.

Ideal candidates bring 5+ years in marketing or product roles, strong analytical skills (Excel, Power BI, CoPilot), and a record of delivering