Senior Product Marketing Strategist

Generac Power Systems Inc.; Delaware; Sur place; USD 110 000 - 135 000; Plein temps

Résumé du poste

Generac Power Systems Inc. is seeking an experienced Product Marketing Manager to drive commercialization and demand generation across Industrial, Mobile, Data Center, Microgrid, and Energy portfolios.

You will own asset development, ensure materials are market-ready, and coordinate cross-functional teams including PR, Events, and Sales to amplify our market visibility. A strong background in B2B/B2C marketing and budget management is essential.

Qualifications

• Education Bachelor's degree in Marketing, Business, or a related field or relevant experience.
• Work Experience 5 years of experience in marketing roles with a focus on campaign management, digital marketing, content creation, or analytics.
• Experience managing a budget
• Experience in Microsoft programs and Salesforce Marketing Cloud
• Experience in B2B and B2C marketing
• Knowledge / Skills / Abilities Ability to successfully manage marketing campaigns and achieve measurable results
• Demonstrated strong organizational and project management skills
• Strong analytical skills including the ability to work with spreadsheets and databases to interpret data and generate actionable insights.
• Excellent written and verbal communication skills.
• Creative thinking and ability to develop innovative marketing strategies.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.

Responsabilités

• Support product commercialization initiatives across Industrial, Mobile, Data Center, Microgrid, and Energy portfolios.
• Own development and refresh of product marketing assets beyond core launches.
• Ensure materials are accurate, market-ready, and aligned to product positioning and launch priorities.
• Support product-led demand generation campaigns for Mobile and Industrial Generator businesses; Leverage insights to support nurture campaigns.
• Coordinate speaker submissions, industry content opportunities, and event messaging with PR, Events, and leadership.
• Translate product marketing priorities into clear briefs, track progress, and manage revisions and approvals.
• Build reusable product marketing systems, including asset libraries and messaging frameworks.
• Support optimization of SharePoint and Marketing Comms Hub experiences to improve clarity and asset discoverability.
• Support ongoing internal initiatives such as NLQ through coordinated internal marketing materials.

Connaissances

Campaign management

Digital marketing

Content creation

Analytics

Budget management

B2B and B2C marketing

Formation

Bachelor's degree in Marketing/Business or related field

Outils

Salesforce Marketing Cloud

SAP

Microsoft Office

Description du poste

Generac Power Systems Inc. is seeking an experienced Product Marketing Manager to drive commercialization and demand generation across Industrial, Mobile, Data Center, Microgrid, and Energy portfolios.

You will own asset development, ensure materials are market-ready, and coordinate cross-functional teams including PR, Events, and Sales to amplify our market visibility. A strong background in B2B/B2C marketing and budget management is essential.