Product Marketing Manager, Workplace GTM & Launch

Verkada Inc.; San Francisco (CA); On-site; USD 90,000 - 135,000; Full time

Benefits offered by this job

Healthcare programs

401(k) match

HSA/FSA

Mental health support

Parental leave

Paid holidays

Wellness programs

Healthy lunches

Job summary

Verkada is seeking a Product Marketing Manager for Workplace to own launches and GTM initiatives, coordinating with Product, Engineering, Sales and Marketing to drive market success. This role is on-site at our San Mateo, CA headquarters.

You will develop differentiated messaging, create collateral for Sales, Demand Generation and Channel Marketing, and partner with Product Management to define target markets and activation plans.

Qualifications

• 2–4 years of product marketing in a B2B tech environment or MBA with strong interest in product marketing
• Experience working cross-functionally with Product, Engineering, Sales, Creative, and Marketing
• Ability to write for various audiences, including technical content
• Ability to drive creative and content efforts across the marketing organization

Responsibilities

• Lead launches and GTM initiatives to maximize market impact
• Develop differentiated messaging and product positioning from user and market insights
• Partner with Product Management to set go-to-market plans and activation strategy
• Collaborate with Creative, Demand Gen and Channel Marketing to expand market presence
• Create sales collateral and enablement materials to improve win rates

Skills

B2B tech marketing experience

Cross-functional collaboration

Strong writing for technical audiences

Activation and collateral development

Education

MBA or equivalent

Bachelor’s degree in related field

Job description

Verkada is seeking a Product Marketing Manager for Workplace to own launches and GTM initiatives, coordinating with Product, Engineering, Sales and Marketing to drive market success. This role is on-site at our San Mateo, CA headquarters.

You will develop differentiated messaging, create collateral for Sales, Demand Generation and Channel Marketing, and partner with Product Management to define target markets and activation plans.