Platform GTM Marketing Lead, Build & Extend

PR Girl Manifesto; Boulder (CO); Hybrid; USD 134,000 - 226,000; Full time

Job summary

Workday’s Build platform GTM & Portfolio Strategy team seeks a Senior Product Marketing Manager in Boulder, CO. You will shape messaging, drive launches, and enable field teams to position the platform across Engage, Extend, Build, and related tools.

This is a high-visibility, cross-functional role requiring strong GTM and enterprise SaaS experience. You will collaborate with product, developer relations, and campaign teams to accelerate pipeline and adoption, ensuring compelling platform

Qualifications

• 4–8 years in product marketing or a closely adjacent GTM function.
• Experience in enterprise SaaS, developer tools, or data products gives you a head start.
• You are high agency by nature and can manage multiple contexts.

Responsibilities

• Messaging, Positioning & Value Proposition: maintain narrative consistency across launches and assets.
• Lead the full launch motion and own outcomes end-to-end.
• Own demand gen content for campaigns and field programs.
• Drive field enablement with talk tracks, pitches, FAQs, pricing guides, and demos.

Skills

Product marketing

GTM

Enterprise SaaS

Job description

Workday’s Build platform GTM & Portfolio Strategy team seeks a Senior Product Marketing Manager in Boulder, CO. You will shape messaging, drive launches, and enable field teams to position the platform across Engage, Extend, Build, and related tools.

This is a high-visibility, cross-functional role requiring strong GTM and enterprise SaaS experience. You will collaborate with product, developer relations, and campaign teams to accelerate pipeline and adoption, ensuring compelling platform