Product Marketing Manager — GTM & Launch Leader

Verkada Inc.; San Mateo (CA); On-site; USD 130,000 - 185,000; Full time

Benefits offered by this job

Healthcare coverage

401(k) match

HSA & FSA

Parental leave

Mental health support

Paid holidays

Lunches provided

Job summary

Verkada is seeking a Product Marketing Manager to lead new launches and GTM initiatives from San Mateo, CA. You will create collateral to enable Sales, Demand Gen and Channel Marketing and work across Product, Engineering, Sales, and Marketing to drive results.

This on-site role reports to the Associate Director of Product Marketing and requires collaboration across teams to win market share.MBA expected 2027 and 2–4 years in B2B tech marketing are preferred.

Qualifications

• MBA candidate graduating in 2027
• 2–4 years in product marketing in a B2B tech environment
• Experience cross-functionally with Product, Engineering, Sales, Creative and Marketing
• Strong ability to write for technical audiences
• Drive creative and content efforts across marketing

Responsibilities

• Lead launches and GTM deliverables to maximize impact
• Develop differentiated messaging based on user research and product knowledge
• Set GTM plan with target markets and activation strategy
• Coordinate with Creative, Demand Gen and Channel Marketing on assets
• Develop sales collateral to improve win rates with Sales
• Be a product SME and cross-functional leader across Marketing, Sales and Product
• Enable and motivate sales teams to position and sell products

Skills

Cross-functional collab

Content creation

Go-to-market

B2B marketing

Education

MBA (2027)

Job description

Verkada is seeking a Product Marketing Manager to lead new launches and GTM initiatives from San Mateo, CA. You will create collateral to enable Sales, Demand Gen and Channel Marketing and work across Product, Engineering, Sales, and Marketing to drive results.

This on-site role reports to the Associate Director of Product Marketing and requires collaboration across teams to win market share.MBA expected 2027 and 2–4 years in B2B tech marketing are preferred.