Product Marketing Manager — GTM & Launch Leader

Kaseya; Miami (FL); On-site; USD 65,000 - 100,000; Full time

Job summary

Kaseya is seeking a Product Marketing Manager I to support go-to-market strategy and execution for a key product line. You will work with Product, Marketing, and Go-to-Market teams to develop clear messaging, coordinate launches, create sales enablement materials, and gather market insights to translate technical capabilities into customer-focused stories.

The role emphasizes owning end-to-end GTM planning, crafting differentiated messaging, and empowering sales and customer-facing teams through

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, a technical discipline or a related field.
• 2–4 years of experience in product marketing, sales enablement or a related role, preferably in B2B SaaS or technology.
• Experience developing product messaging, positioning and customer-focused content.
• Experience supporting product launches and sales enablement initiatives.

Responsibilities

• Go-to-Market Ownership: Lead the development and execution of GTM strategies that drive awareness, adoption, and revenue for your product line.
• Messaging & Positioning: Craft clear, differentiated messaging and compelling product narratives that resonate with target audiences.
• Sales Enablement: Develop high-impact sales tools, presentations, competitive positioning, and training to empower sales and customer-facing teams.
• Cross-Functional Collaboration: Act as a strategic partner to Product, Sales, Customer Success, and other GTM teams, aligning product capabilities with market needs and business goals.
• Launch Planning: Own end-to-end planning and execution of product launches, ensuring readiness across all functions and channels.
• Market Intelligence: Gather and synthesize customer, competitor, and market insights to inform product strategy and GTM plans.

Skills

GTM strategy

Messaging & positioning

Sales enablement

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Communications

Job description

Kaseya is seeking a Product Marketing Manager I to support go-to-market strategy and execution for a key product line. You will work with Product, Marketing, and Go-to-Market teams to develop clear messaging, coordinate launches, create sales enablement materials, and gather market insights to translate technical capabilities into customer-focused stories.

The role emphasizes owning end-to-end GTM planning, crafting differentiated messaging, and empowering sales and customer-facing teams through