Product Marketing Manager — Workplace GTM & Launch (On‑Site)

Verkada; San Mateo (CA); On-site; USD 90,000 - 135,000; Full time

Benefits offered by this job

Healthcare coverage

401(k) match

Wellness resources

Job summary

Verkada is seeking a Product Marketing Manager for Workplace, responsible for launches and GTM initiatives that connect visitor management, logistics and crisis response. The role collaborates across Product, Engineering, Sales and Marketing to create collateral for Sales, Demand Gen and Channel Marketing teams.

The position is on-site at Verkada’s HQ in San Mateo, CA, with cross-functional leadership and a strong emphasis on cross-team alignment to drive business results.

Qualifications

• 2–4 years of product marketing experience in a B2B tech environment or MBA graduate with interest in P/M
• Experience collaborating with Product, Engineering, Sales, Creative, and Marketing
• Strong writing ability for technical audiences
• Ability to drive creative and content efforts across the marketing organization

Responsibilities

• Bring new products to market by leading launches and managing deliverables for maximum impact
• Develop differentiated messaging and positioning from user research and market insights
• Partner with Product Management to set GTM plans, markets, BOM, activation strategy
• Collaborate with Creative, Demand Gen and Channel Marketing to raise market presence and drive pipeline
• Work with Sales to tailor messaging and collateral to improve win rates
• Become a product subject matter expert and cross-functional leader uniting Marketing, Sales, and Product
• Assist in enabling sales teams to position and sell products effectively

Job description

Verkada is seeking a Product Marketing Manager for Workplace, responsible for launches and GTM initiatives that connect visitor management, logistics and crisis response. The role collaborates across Product, Engineering, Sales and Marketing to create collateral for Sales, Demand Gen and Channel Marketing teams.

The position is on-site at Verkada’s HQ in San Mateo, CA, with cross-functional leadership and a strong emphasis on cross-team alignment to drive business results.