Product Marketing Manager, Workplace Launches — On-site

Verkada Inc.

San Mateo (CA)

Hybrid

USD 90,000 - 135,000

Full time

4 days ago

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Benefits offered by this job

Healthcare benefits

401(k) match

HSA / FSA plans

Mental health support

Parental leave

Job summary

Verkada is seeking a Product Marketing Manager for Workplace to own launches and go-to-market initiatives, and to develop collateral that enables Sales, Demand Gen, and Channel Marketing to win. This cross-functional role unites Product, Engineering, Sales, and Marketing to drive results, with on-site work at our San Mateo, CA HQ five days a week.

You will partner with Product Management to set messaging, positioning, and a GTM plan, and to align activation strategy with market insights.

Qualifications

2–4 years of product marketing in a B2B tech environment or MBA transition into product marketing.
Ability to write for multiple audiences including technical content.
Experience partnering with Product, Engineering, Sales, Creative, and Marketing.

Responsibilities

Lead product launches and GTM initiatives for Workplace.
Develop messaging, positioning, and collateral to enable sales and demand-gen teams.
Collaborate with Product Management to set GTM plans and activation strategies.
Work with Creative, Demand Gen, and Channel Marketing to increase market presence.
Develop sales collateral to improve win rates and understand product resonance.
Act as a product evangelist uniting Marketing, Sales, and Product.
Enable and motivate sales teams to position and sell products effectively.