Product Marketing Manager — PLG Growth & Messaging

Wiser Solutions

United States

Remote

USD 78,000 - 86,000

Full time

14 days+

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Job summary

Wiser Solutions is seeking a Product Marketing Manager to own how we position our products and drive a product-led growth motion from trial to adoption. You will partner with Sales, Demand Gen, and Product to test, measure, and iterate messaging, onboarding, and go-to-market plans for faster value realization.

You will map the customer journey across core products, craft in-product prompts and emails, and build a scalable PLG funnel.

Qualifications

5+ years of product marketing experience in B2B SaaS.
Proven PLG experience with trial programs and self-serve funnels.
Ownership of funnel metrics end-to-end with leadership reporting.
Experience writing onboarding communications and in-product messaging.
Experience partnering with Sales on enablement and lead qualification.
Collaboration with Demand Gen on campaigns and messaging.
Hands-on with HubSpot, Mixpanel, and Zapier.
Strong analytical skills to design, run, and interpret experiments.
Excellent written and verbal communication; strong storytelling.
Self-starter who can own projects independently.
Intellectually curious and proactive about improvement.
Experience planning event and conference presence is a plus.
Bachelor's degree required.

Responsibilities

Own product marketing across Wiser's products—positioning, messaging, launches, and competitive intelligence.
Build the PLG motion from the ground up with a trial program and self-serve path.
Own the PLG funnel end to end; set targets and report weekly on signups, activation, and conversion.
Map moments of value in trials and product; craft onboarding emails and prompts.
Define product-qualified leads and enable fast follow-up by Account Executives.
Arm the sales team with battlecards, talk tracks, and demo stories.
Partner with demand generation to shape paid, web, and social strategies.
Run experiments on pages, emails, trials, and offers; iterate based on results.
Support product events and conferences with trials and follow-up.
Share usage data and feedback with Product to influence the roadmap.