Expansion Lifecycle Marketing Manager

Motive

Oregon

Hybrid

USD 89,000 - 111,000

Full time

7 days ago

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Benefits offered by this job

Health benefits

Paid time off

401k with company match

Disability insurance

Job summary

Motive is seeking a strategic Lifecycle Marketing Manager to own prioritized, revenue-facing motions across PLG, PQL, cross-sell, and activation. You’ll define journey strategy, audience, messaging, and success metrics, collaborating with PMM, Product, Sales, and Legal to align campaigns and timing.

With 4–6 years in email, CRM, or lifecycle marketing and a track record in B2B SaaS, you’ll translate insights into actionable programs, experiment with AI and automation, and drive pipeline while

Qualifications

4–6 years of experience in email, CRM, and/or lifecycle marketing.
2+ years of B2B experience; SaaS/enterprise software a plus.
Proven experience owning conversion, cross-sell, expansion, or PLG motions.
Knowledge of marketing technologies including CRMs and attribution.
Strong communication and stakeholder alignment skills.

Responsibilities

Own strategy, requirements, performance, and optimization for lifecycle motions.
Identify growth opportunities; define journey strategy, audience, and messaging.
Align with PMM, Product, Sales, and Legal on timing and eligibility.
Translate journey strategy into clear requirements and acceptance criteria.
Define success metrics and deliver insights to leadership.