Product Marketing Manager: PLG Growth & Onboarding

Wiser-Solutions; Ontario (CA); Remote; USD 78,000 - 85,000; Full time

Job summary

Wiser Solutions is seeking a Product Marketing Manager toown how our products are positioned and messaged. You will build a product-led growth motion from the ground up, turning product capabilities into messaging, trials, and onboarding that drive value quickly.

You will partner with Sales, Demand Gen, and Product while testing and iterating relentlessly. You will define product messaging, own the PLG funnel end to end, and create onboarding emails and in-product prompts to move users from

Qualifications

• 5+ years of product marketing experience, ideally in B2B SaaS.
• Proven experience building or scaling a product-led growth motion, including trial programs and self-serve funnels.
• Track record of owning funnel metrics end to end and reporting results to leadership.

Responsibilities

• Own product marketing across Wiser's products — positioning, messaging, launches, and competitive intelligence.
• Build our product-led growth motion from the ground up, including a full trial program and self-serve funnel.
• Own the PLG funnel end to end with weekly reporting on signups, activation, and trial-to-paid conversion.

Skills

Product marketing

PLG motion

Funnel metrics

Onboarding messaging

Sales enablement

Demand gen collaboration

Analytical skills

Strong communication

Independent ownership

Event planning

Education

Bachelor's degree

Tools

HubSpot

Mixpanel

Zapier

Job description

Wiser Solutions is seeking a Product Marketing Manager toown how our products are positioned and messaged. You will build a product-led growth motion from the ground up, turning product capabilities into messaging, trials, and onboarding that drive value quickly.

You will partner with Sales, Demand Gen, and Product while testing and iterating relentlessly. You will define product messaging, own the PLG funnel end to end, and create onboarding emails and in-product prompts to move users from