Senior Product Marketing Manager, PLG & Launches — Remote

Enterpret; New York (NY); À distance; USD 180 000 - 220 000; Plein temps

Avantages offerts par ce poste

Autonomy and Ownership

Competitive salary & equity

Health coverage

401(k) retirement plan

Generous vacation

Parental leave

Résumé du poste

Enterpret is hiring a Senior Product Marketing Manager to own launches and the PLG activation flow for our AI-native product. You’ll ensure customers adopt what we ship and drive activation from day one.

Own launches, craft product storytelling, and track activation metrics. Collaborate with product, design, sales, and customer success to move adoption and grow the pipeline. Remote in the United States. You’ll experiment with lifecycle campaigns and post-launch enablement.

Qualifications

• Hands-on marketing AI products to B2B software.
• Portfolio with at least one product launch and one activation program.
• Experience with lifecycle email and in-app campaigns.
• Strong cross-functional collaboration.

Responsabilités

• Plan and ship launches with product teams, including positioning and timing.
• Create launch assets: in-app announcements, release notes, posts, demos, and social copy.
• Prepare sales and CS with talk tracks and demos before launch.
• Drive activation post-launch with targeted email and in-app campaigns.

Connaissances

AI product marketing

PLG onboarding

Lifecycle campaigns

Cross-functional

Analytics tools

Outils

Customer.io

HubSpot

Braze

Appcues

Pendo

Chameleon

Description du poste

Enterpret is hiring a Senior Product Marketing Manager to own launches and the PLG activation flow for our AI-native product. You’ll ensure customers adopt what we ship and drive activation from day one.

Own launches, craft product storytelling, and track activation metrics. Collaborate with product, design, sales, and customer success to move adoption and grow the pipeline. Remote in the United States. You’ll experiment with lifecycle campaigns and post-launch enablement.