Product Marketing Manager - Nonprofit

Sage; Atlanta (GA); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Competitive salaries

Comprehensive health, dental andvision

401(k) retirement match (100% matching

32 days paid time off (21 personal, 10

18 weeks paid parental leave

5 days paid yearly to volunteer

$5,250 tuition reimbursement per year

Wellness rewards program

Job summary

Sage is seeking a Product Marketing Manager for nonprofit markets, based in Atlanta with a hybrid work setup (3 days in office). You will shape go-to-market strategy for Sage Intacct in the nonprofit sector, turning market insights into compelling propositions that drive adoption and growth.

You’ll collaborate across product, marketing, sales, and partners to strengthen our market position, influence messaging, and enable partners to build stronger, mission-driven offerings.

Qualifications

• Experience in product marketing or GTM strategy in B2B SaaS or fintech.
• Strong positioning, messaging, and competitive analysis skills.
• Commercial mindset linking marketing to growth and adoption.
• Excellent communication and stakeholder management; ability to influence.
• Experience in nonprofit technology or partner-led models is a plus.

Responsibilities

• Drive industry strategy and GTM initiatives using insights.
• Enable partner growth with playbooks and frameworks.
• Create messaging, positioning, and sales enablement tools.
• Build market presence through thought leadership and events.
• Collaborate across teams to translate insights into growth.

Skills

Product marketing

Industry marketing

Go-to-market strategy

B2B SaaS

Financial technology

Job description

Product Marketing Manager – Nonprofit

Make a difference through technology.

At Sage, we help organizations thrive through better financial management. We’re looking for a commercially minded Product Marketing Manager to accelerate Sage Intacct’s growth in the nonprofit sector, one of our most established industry markets and a significant opportunity for future growth.

This is an exciting opportunity to shape go-to-market strategy, strengthen our market position, and empower our partner ecosystem to better serve mission-driven organizations. Working across product, marketing, sales, and strategic partners, you’ll turn market insights into compelling propositions that drive adoption, growth, and customer impact.

This role is based in Atlanta and is hybrid: 3 days per week in the office.

What you’ll do

• Drive industry strategy: Execute go-to-market initiatives, identify market opportunities, and influence product and marketing priorities through customer and competitive insights.
• Enable partner growth: Develop playbooks and frameworks that help partners grow and differentiate their nonprofit advisory practices.
• Strengthen our value proposition:** Create compelling messaging, positioning, competitive insights, and sales enablement tools that accelerate customer engagement and adoption.
• Build market presence: Represent Sage through thought leadership, industry events, webinars, and strategic partnerships.
• Collaborate for impact: Work across product, sales, marketing, and the wider ecosystem to translate industry insights into commercial growth.

What you’ll bring

• Experience in product marketing, industry marketing, or go-to-market strategy, ideally within B2B SaaS or financial technology.
• Strong skills in positioning, messaging, competitive analysis, and translating market insights into actionable strategies.
• A commercial mindset with the ability to connect marketing initiatives to growth and customer adoption.
• Excellent communication and stakeholder management skills, with confidence influencing teams and engaging external audiences.
• Experience in nonprofit technology, Client Advisory Services (CAS), or partner-led business models is a plus.

Why join Sage?

• Shape a high-growth market: Play a key role in one of Sage Intacct’s most established industry segments and a major opportunity for future growth.
• Make your work matter: Help bring technology to organizations that are making a difference in communities around the world.
• Influence strategy: Turn your market expertise into meaningful input for product, marketing, and commercial decision-making.
• Work across an ambitious ecosystem: Collaborate with talented teams, strategic partners, and industry leaders to create new opportunities.
• Make an impact you can see: Help strengthen our market position, accelerate adoption, and enable partners to build more successful businesses.

Plenty of perks:

• Competitive salaries
• Comprehensive health, dental and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (21 personal days, 10 national holidays, 1 floating holiday)
• 18 weeks paid parental leave for birth, adoption or surrogacy offered 1 year after start date
• 5 days paid yearly to volunteer (through Sage Foundation)
• $5,250 tuition reimbursement per calendar year starting 6 months after hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)Library of on-demand career development options and ongoing training offerings

What it’s like to work at Sage:

Careers homepage - https://www.sage.com/en-us/company/careers/

Glassdoor reviews - https://www.glassdoor.com/Reviews/Sage-Reviews-E1150.htm

LinkedIn page - https://www.linkedin.com/company/sage-software

Working at Sage means you’re supporting millions of small and mid-sized businesses globally with technology to work smarter and move faster. We build software that reduces busywork so customers can spend less time on admin and more time building their business.

Our colleagues are high-performers who prioritize growth, make bold choices, and focus and galvanize to get things done. They work on meaningful, market-shaping initiatives that stretch their skills, sharpen their craft, and create real customer impact.

Explore our culture and benefits: sage.com/careers/working-at-sage

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, contact [e-mail] .

Equal Employment Opportunity (EEO)

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.