Product Marketing Manager - Financial Services

Sage; Atlanta (GA); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Competitive salaries

Comprehensive health, dental andVision

401(k) retirement match

32 days paid time off

18 weeks paid parental leave

5 days paid yearly to volunteer

Tuition reimbursement

Wellness Rewards Program

Job summary

Sage is seeking a commercially minded Product Marketing Manager to accelerate Sage Intacct’s growth across private equity, fund administration, and family office markets. You will shape our go-to-market strategy, strengthen industry positioning, and develop messaging that drives adoption and revenue.

The role is based in Atlanta with a hybrid schedule. You’ll work across product, marketing, sales, and partners to turn market insights into compelling propositions, enabling partners and customers

Qualifications

• Experience in product marketing, industry marketing, or go-to-market strategy, ideally within B2B SaaS or financial technology.
• Strong skills in positioning, messaging, competitive analysis, and translating market insights into actionable strategies.
• A commercial mindset with the ability to connect marketing initiatives to growth and customer adoption.
• Excellent communication and stakeholder management skills, with confidence influencing teams and engaging external audiences.
• Experience in financial services technology, private equity, fund administration, family office accounting, or partner-led business models is a plus.

Responsibilities

• Drive industry strategy: Execute go-to-market plans, identify emerging market opportunities, and translate industry trends into actionable growth strategies.
• Accelerate partner growth: Develop playbooks and frameworks that help partners build and scale specialised fund administration and family office practices.
• Strengthen our value proposition: Create compelling messaging, competitive positioning, and sales enablement tools that differentiate Sage Intacct and support new business opportunities.
• Build market presence: Represent Sage through thought leadership, industry events, executive engagements, and strategic partnerships.
• Turn insights into impact: Collaborate with product, sales, marketing, and industry stakeholders to inform strategy, strengthen our market position, and drive commercial growth.

Skills

Product marketing

Go-to-market strategy

Positioning & messaging

Commercial mindset

Stakeholder management

Financial services tech experience

Job description

Shape the future of financial services

At Sage, we help businesses thrive through smarter financial management. We’re looking for a commercially minded Product Marketing Manager to accelerate Sage Intacct’s growth across private equity, fund administration, and family office markets.

As one of the fastest-growing segments within our ecosystem, this market offers exciting opportunities to shape our go-to-market strategy, strengthen our industry positioning, and help partners build differentiated financial services practices.

Working across product, marketing, sales, and strategic partners, you’ll turn market insights into compelling propositions that drive growth, adoption, and customer impact.

This role is based in Atlanta and is hybrid: 3 days working in office.

What you’ll do:

• Drive industry strategy: Execute go-to-market plans, identify emerging market opportunities, and translate industry trends into actionable growth strategies.

• Accelerate partner growth: Develop playbooks and frameworks that help partners build and scale specialised fund administration and family office practices.

• Strengthen our value proposition: Create compelling messaging, competitive positioning, and sales enablement tools that differentiate Sage Intacct and support new business opportunities.

• Build market presence: Represent Sage through thought leadership, industry events, executive engagements, and strategic partnerships.

• Turn insights into impact: Collaborate with product, sales, marketing, and industry stakeholders to inform strategy, strengthen our market position, and drive commercial growth.

What you’ll bring:

• Experience in product marketing, industry marketing, or go-to-market strategy, ideally within B2B SaaS or financial technology.

• Strong skills in positioning, messaging, competitive analysis, and translating market insights into actionable strategies.

• A commercial mindset with the ability to connect marketing initiatives to growth and customer adoption.

• Excellent communication and stakeholder management skills, with confidence influencing teams and engaging external audiences.

• Experience in financial services technology, private equity, fund administration, family office accounting, or partner-led business models is a plus.

Why Sage?

Shape our presence in a high-growth market, influence strategic business decisions, and work with partners and industry leaders to modernise financial management across private capital and family office markets.

Plenty of perks:

• Competitive salaries

• Comprehensive health, dental and vision coverage

• 401(k) retirement match (100% matching up to 4%)

• 32 days paid time off (21 personal days, 10 national holidays, 1 floating holiday)

• 18 weeks paid parental leave for birth, adoption or surrogacy offered 1 year after start date

• 5 days paid yearly to volunteer (through Sage Foundation)

• $5,250 tuition reimbursement per calendar year starting 6 months after hire date

• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)Library of on-demand career development options and ongoing training offerings

What it’s like to work at Sage:

Working at Sage means you’re supporting millions of small and mid-sized businesses globally with technology to work smarter and move faster. We build software that reduces busywork so customers can spend less time on admin and more time building their business.

Our colleagues are high-performers who prioritize growth, make bold choices, and focus and galvanize to get things done. They work on meaningful, market-shaping initiatives that stretch their skills, sharpen their craft, and create real customer impact.

Explore our culture and benefits: sage.com/careers/working-at-sage

Routes to Revenue

United States

Atlanta

Hybrid

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, contact [e-mail] .

Product Marketing Manager - Financial Services

Equal Employment Opportunity (EEO)

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.