Product Marketing Manager - Nonprofit

Sage Group PLC; Atlanta (GA); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Competitive salaries

Health coverage

401(k) retirement match

Paid time off

Parental leave

Tuition reimbursement

Wellness rewards

Volunteer time

Job summary

Sage is seeking a commercially minded Product Marketing Manager to accelerate Sage Intacct’s nonprofit growth. The role is hybrid in Atlanta—3 days per week in the office—and interfaces across product, marketing, sales, and partners to turn market insights into compelling propositions that drive adoption.

You’ll build messaging and sales tools, enable partners, and represent Sage at events and webinars, collaborating to deliver measurable impact for mission-driven organizations.

Qualifications

• Experience in product marketing, industry marketing, or go-to-market strategy in B2B SaaS or fintech contexts.
• Strong messaging, positioning and competitive analysis skills.
• Ability to translate market insights into actionable growth plans.

Responsibilities

• Drive industry strategy and GTM initiatives for Sage Intacct in the nonprofit sector.
• Develop partner playbooks and frameworks to grow nonprofit advisory practices.
• Create messaging, positioning, competitive insights, and sales enablement tools.
• Represent Sage through thought leadership, events, webinars, and strategic partnerships.
• Collaborate across product, marketing, sales, and partners to translate insights into growth.

Skills

Product marketing

Go-to-market strategy

B2B SaaS

Financial technology

Job description

Job Description Product Marketing Manager – NonprofitMake a difference through technology.At Sage, we help organizations thrive through better financial management. We’re looking for a commercially minded Product Marketing Manager to accelerate Sage Intacct’s growth in the nonprofit sector, one of our most established industry markets and a significant opportunity for future growth.This is an exciting opportunity to shape go-to-market strategy, strengthen our market position, and empower our partner ecosystem to better serve mission-driven organizations. Working across product, marketing, sales, and strategic partners, you’ll turn market insights into compelling propositions that drive adoption, growth, and customer impact.This role is based in Atlanta and is hybrid: 3 days per week in the office.What you’ll do- Drive industry strategy: Execute go-to-market initiatives, identify market opportunities, and influence product and marketing priorities through customer and competitive insights.- Enable partner growth: Develop playbooks and frameworks that help partners grow and differentiate their nonprofit advisory practices.- Strengthen our value proposition:** Create compelling messaging, positioning, competitive insights, and sales enablement tools that accelerate customer engagement and adoption.- Build market presence: Represent Sage through thought leadership, industry events, webinars, and strategic partnerships.- Collaborate for impact: Work across product, sales, marketing, and the wider ecosystem to translate industry insights into commercial growth.Key Responsibilities What you’ll bring- Experience in product marketing, industry marketing, or go-to-market strategy, ideally within B2B SaaS or financial technology.- Strong skills in positioning, messaging, competitive analysis, and translating market insights into actionable strategies.- A commercial mindset with the ability to connect marketing initiatives to growth and customer adoption.- Excellent communication and stakeholder management skills, with confidence influencing teams and engaging external audiences.- Experience in nonprofit technology, Client Advisory Services (CAS), or partner-led business models is a plus.Why join Sage?- Shape a high-growth market: Play a key role in one of Sage Intacct’s most established industry segments and a major opportunity for future growth.- Make your work matter: Help bring technology to organizations that are making a difference in communities around the world.- Influence strategy: Turn your market expertise into meaningful input for product, marketing, and commercial decision-making.- Work across an ambitious ecosystem: Collaborate with talented teams, strategic partners, and industry leaders to create new opportunities.- Make an impact you can see: Help strengthen our market position, accelerate adoption, and enable partners to build more successful businesses.Plenty of perks:- Competitive salaries- Comprehensive health, dental and vision coverage- 401(k) retirement match (100% matching up to 4%)- 32 days paid time off (21 personal days, 10 national holidays, 1 floating holiday)- 18 weeks paid parental leave for birth, adoption or surrogacy offered 1 year after start date- 5 days paid yearly to volunteer (through Sage Foundation)- $5,250 tuition reimbursement per calendar year starting 6 months after hire date- Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)Library of on-demand career development options and ongoing training offeringsWhat it’s like to work at Sage:Careers homepage - https://www.sage.com/en-us/company/careers/Glassdoor reviews - https://www.glassdoor.com/Reviews/Sage-Reviews-E1150.htmLinkedIn page - https://www.linkedin.com/company/sage-software#LI-VM1