Product Marketing Manager - Financial Services

Sage Group PLC; Atlanta (GA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health, dental, vision

401(k) retirement match

PTO: 32 days

Parental leave

Tuition reimbursement

Wellness rewards

Job summary

Sage is hiring a Product Marketing Manager for Sage Intacct in Atlanta. You will drive industry strategy for private equity, fund administration, and family office markets, collaborating with product, sales, and partners to translate insights into growth opportunities.

You will develop messaging, competitive positioning, and sales enablement tools to differentiate Sage Intacct and accelerate adoption across strategic segments.

Qualifications

• Experience in product marketing or industry marketing, or go-to-market strategy in B2B SaaS/fintech.
• Strong skills in positioning, messaging, and competitive analysis.
• Ability to translate market insights into growth strategies and enable sales.

Responsibilities

• Drive industry strategy and go-to-market plans for Sage Intacct in private equity, fund administration, and family office segments.
• Develop partner playbooks and frameworks to grow specialised practices.
• Create compelling messaging and sales enablement tools to differentiate Sage Intacct.
• Represent Sage through thought leadership, events, and strategic partnerships.
• Collaborate with product, sales, marketing, and industry stakeholders to inform strategy and drive growth.

Skills

Product marketing

Industry marketing

Go-to-market strategy

Positioning

Messaging

Competitive analysis

Stakeholder management

Communication

Job description

Job Description Shape the future of financial servicesAt Sage, we help businesses thrive through smarter financial management. We’re looking for a commercially minded Product Marketing Manager to accelerate Sage Intacct’s growth across private equity, fund administration, and family office markets.As one of the fastest-growing segments within our ecosystem, this market offers exciting opportunities to shape our go-to-market strategy, strengthen our industry positioning, and help partners build differentiated financial services practices.Working across product, marketing, sales, and strategic partners, you’ll turn market insights into compelling propositions that drive growth, adoption, and customer impact.This role is based in Atlanta and is hybrid: 3 days working in office.What you’ll do:- Drive industry strategy: Execute go-to-market plans, identify emerging market opportunities, and translate industry trends into actionable growth strategies.- Accelerate partner growth: Develop playbooks and frameworks that help partners build and scale specialised fund administration and family office practices.- Strengthen our value proposition: Create compelling messaging, competitive positioning, and sales enablement tools that differentiate Sage Intacct and support new business opportunities.- Build market presence: Represent Sage through thought leadership, industry events, executive engagements, and strategic partnerships.- Turn insights into impact: Collaborate with product, sales, marketing, and industry stakeholders to inform strategy, strengthen our market position, and drive commercial growth.Key Responsibilities What you’ll bring:- Experience in product marketing, industry marketing, or go-to-market strategy, ideally within B2B SaaS or financial technology.- Strong skills in positioning, messaging, competitive analysis, and translating market insights into actionable strategies.- A commercial mindset with the ability to connect marketing initiatives to growth and customer adoption.- Excellent communication and stakeholder management skills, with confidence influencing teams and engaging external audiences.- Experience in financial services technology, private equity, fund administration, family office accounting, or partner-led business models is a plus.Why Sage?Shape our presence in a high-growth market, influence strategic business decisions, and work with partners and industry leaders to modernise financial management across private capital and family office markets.Plenty of perks:- Competitive salaries- Comprehensive health, dental and vision coverage- 401(k) retirement match (100% matching up to 4%)- 32 days paid time off (21 personal days, 10 national holidays, 1 floating holiday)- 18 weeks paid parental leave for birth, adoption or surrogacy offered 1 year after start date- 5 days paid yearly to volunteer (through Sage Foundation)- $5,250 tuition reimbursement per calendar year starting 6 months after hire date- Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)Library of on-demand career development options and ongoing training offeringsWhat it’s like to work at Sage:Careers homepage - https://www.sage.com/en-us/company/careers/Glassdoor reviews - https://www.glassdoor.com/Reviews/Sage-Reviews-E1150.htmLinkedIn page - https://www.linkedin.com/company/sage-software#LI-VM1