Product Marketing Manager - Growth & ARPU (Subscriptions)

CLEAR - Corporate; New York (NY); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Healthcare plans

Fertility and adoption support

Flexible time off

Wellness stipend

OneMedical membership

CLEAR Plus membership

401(k) with employer match

Job summary

CLEAR is seeking a data-driven Product Marketing Manager (B2C) to bring new products to life across our travel portfolio. You will shape positioning, messaging, packaging, and promotional strategy for offerings, and partner with Creative, Growth, and CRM to translate strategies into cohesive campaigns.

This high-ownership role sits at the intersection of Product, Growth, Lifecycle, Creative, and Analytics, driving retention and incremental revenue while balancing long-term subscriber value.

Qualifications

• 5+ years in product marketing, growth marketing, or campaign strategy within subscription or consumer tech.
• Experience driving cross-sell, upsell, bundling, or expansion revenue strategies.
• Strong cross-functional collaboration and project management skills.

Responsibilities

• Develop positioning, campaign messaging, and creative briefs for new products.
• Own the product marketing strategy for cross-sell and upsell campaigns across channels.
• Partner with Lifecycle Marketing to design personalized journeys at high-intent moments.
• Identify segmentation strategies to optimize audience targeting and timing.
• Design experiments to improve conversion, ARPU, and lifetime value.

Skills

Experience in product marketing

Cross-functional collaboration

Multi-channel campaigns

Messaging and positioning

Ambiguity handling

Tools

CRM

Job description

CLEAR is seeking a data-driven Product Marketing Manager (B2C) to bring new products to life across our travel portfolio. You will shape positioning, messaging, packaging, and promotional strategy for offerings, and partner with Creative, Growth, and CRM to translate strategies into cohesive campaigns.

This high-ownership role sits at the intersection of Product, Growth, Lifecycle, Creative, and Analytics, driving retention and incremental revenue while balancing long-term subscriber value.