Product Marketing Manager (B2C)

clear; New York (NY); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Catered lunches

Wellness stipend

OneMedical membership

401(k) with employer match

Job summary

CLEAR is seeking a data-driven Product Marketing Manager (B2C) to drive cross-sell and upsell strategies across our travel portfolio and to grow ARPU. You will shape positioning, messaging, and packaging, and partner with Growth, CRM, and Product to launch cohesive multi-channel campaigns.

This high-ownership role requires subscription economics understanding, comfort with ambiguity, and a track record of driving incremental revenue while balancing retention and long-term value.

Qualifications

• 5+ years in product marketing, growth marketing, or campaign strategy.
• Experience driving cross-sell, upsell, bundling, or expansion revenue.
• Strong cross-functional collaboration and project management.
• Ability to translate product value into compelling narratives and messaging.

Responsibilities

• Develop positioning, campaign messaging, and creative briefs for new products.
• Own the product marketing strategy for cross-sell and upsell campaigns across channels.
• Partner with Lifecycle Marketing to design personalized journeys at high-intent moments.
• Identify segmentation strategies to optimize audience targeting and timing.
• Design experiments to increase conversion, ARPU, and lifetime value.
• Collaborate with Product on pricing, bundling, and in-product placement.
• Lead campaigns briefs and timelines with Product, Partnerships, Growth, and Brand.

Skills

Product marketing

Growth marketing

Campaign strategy

Cross-functional collaboration

Project management

Messaging

A/B testing

Multi-channel campaigns

Subscription economics

Job description

CLEAR is building THE secure identity company of the future. Our mission is to make experiences safer and easier-physically and digitally. With more than 43 million Members and a growing network of partners across the world, CLEAR's secure identity platform is transforming the way people live, work, and travel. Whether it's at the airport, stadium, or throughout your everyday life, CLEAR unlocks the magic of frictionless experiences.

CLEAR is seeking a data-driven Product Marketing Manager (B2C) to help bring new products and businesses to life across our travel portfolio. This role focuses on increasing attach rates, deepening member engagement, and expanding average revenue per subscriber (ARPU) through high-impact cross-sell and upsell strategies.

Sitting at the intersection of Product, Growth, Lifecycle, Creative, and Analytics, you will shape positioning, messaging, packaging, and promotional strategy for new offerings-ensuring they are clearly differentiated, compelling, and seamlessly integrated into the member experience. You will partner with Creative, Growth, and CRM to translate those strategies into cohesive, multi-channel campaigns. This is a high-ownership role for someone who understands subscription economics, is comfortable navigating ambiguity, and knows how to drive incremental revenue while balancing long-term retention.

What you'll do:

• Develop positioning, campaign messaging, and creative briefs that clearly articulate the value of new products
• Own the product marketing strategy for targeted cross-sell and upsell campaigns, partnering with Integrated Marketing and channel owners to activate across in-app, email, paid, and owned channels
• Partner with Lifecycle Marketing to design personalized journeys that introduce add-ons at high-intent moments in the member lifecycle
• Identify behavioral signals and segmentation strategies to optimize audience targeting, offer timing, messaging, and relevance
• Design and execute experiments to increase conversion, ARPU, and overall member lifetime value, using learnings to refine messaging, audiences, and offers
• Collaborate with Product on pricing, bundling, merchandising, and in-product placement strategies
• Act as the Product Marketing lead, aligning Product, Partnerships, Growth, and Brand on campaign briefs, timelines, deliverables, and success metrics to support seamless launches and ongoing optimization

How you'll measure success:

• Attach rate and add-on penetration across the subscriber base
• Incremental ARPU and contribution to subscriber LTV
• Engagement and repeat usage of add-on products
• Speed-to-market and speed-to-optimization for new add-on launches

What you're great at:

• 5+ years of experience in product marketing, growth marketing, or campaign strategy within subscription, DTC, consumer tech, fintech, travel, an agency, or a similar consumer services business
• Experience driving cross-sell, upsell, bundling, or expansion revenue strategies through multi-channel campaigns
• Strong cross-functional collaboration and project-management skills, with the ability to manage multiple stakeholders, workstreams, and deadlines across Product, Analytics, Lifecycle, and Growth.
• Proven ability to translate product value into compelling member-facing narratives and campaign messaging
• Comfortable operating with ambiguity, managing shifting priorities, and testing, iterating, and optimizing in a fast-moving environment

How You'll be Rewarded:

At CLEAR, we help YOU move forward - because when you're at your best, we're at our best. You'll work with talented team members motivated by our mission of making experiences safer and easier. Our offices are bright and energetic with an open concept and plenty of conference rooms and casual co-working spaces. We also offer catered lunches every day and have fully stocked kitchens. Outside of the office, we invest in your well-being and learning & development with stipends and reimbursement programs.

We offer holistic total rewards, including comprehensive healthcare plans, family-building benefits (fertility and adoption/surrogacy support), flexible time off, annual wellness stipend, free OneMedical memberships for you and your dependents, a CLEAR Plus membership, and a 401(k) retirement plan with employer match. The base salary range for this role is $120,000 - $150,000, depending on levels of skills and experience.

The base salary range represents the low and high end of CLEAR's salary range for this position. Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience and performance. The range listed is just one component of CLEAR's total compensation package for employees and other rewards may include annual bonuses, commission, Restricted Stock Units.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, pro