VP, Performance Marketing & Growth Strategy

Secure Identity, LLC.; New York (NY); Hybrid; USD 250,000 - 325,000; Full time

Benefits offered by this job

Healthcare plans

Fertility & parental benefits

401(k) with employer match

Wellness stipend

OneMedical memberships

Catered lunches

Job summary

CLEAR in New York is seeking a VP of Performance Marketing to lead and scale customer acquisition and retention across paid media, search, CRM, and partnerships. You will own growth metrics, build AI-enabled strategies, and drive portfolio ROI for a growing travel ecosystem.

In this senior role, you’ll recruit and mentor teams, define experiments, optimize CAC/LTV, and partner with product and sales to expand travel product adoption while advancing CLEAR’s mission of safe, frictionless

Qualifications

• 10+ years of growth or performance marketing experience in a scaled business.
• 3+ years leading and developing high-performing teams.
• Fluent with LTV:CAC models, incrementality experiments, and data-driven decisions.

Responsibilities

• Own performance marketing strategy and investment across paid media, search, web, CRM and lifecycle.
• Build traveler discovery and measure visibility, consideration and recommendation across channels.
• Lead lifecycle from acquisition through renewal, optimizing journeys and offers.
• Grow partnerships with travel brands and networks to expand acquisition opportunities.
• Establish a rigorous experimentation engine to optimize CAC, LTV, payback and ROI.

Skills

Growth marketing strategy

Team leadership

Analytics & measurement

AI in marketing

Tools

SQL

BI tools

CRM

CDP

Experimentation tools

Job description

CLEAR in New York is seeking a VP of Performance Marketing to lead and scale customer acquisition and retention across paid media, search, CRM, and partnerships. You will own growth metrics, build AI-enabled strategies, and drive portfolio ROI for a growing travel ecosystem.

In this senior role, you’ll recruit and mentor teams, define experiments, optimize CAC/LTV, and partner with product and sales to expand travel product adoption while advancing CLEAR’s mission of safe, frictionless