B2C Product Marketing Manager – Growth & Upsell

clear; New York (NY); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Catered lunches

Wellness stipend

OneMedical membership

401(k) with employer match

Job summary

CLEAR is seeking a data-driven Product Marketing Manager (B2C) to drive cross-sell and upsell strategies across our travel portfolio and to grow ARPU. You will shape positioning, messaging, and packaging, and partner with Growth, CRM, and Product to launch cohesive multi-channel campaigns.

This high-ownership role requires subscription economics understanding, comfort with ambiguity, and a track record of driving incremental revenue while balancing retention and long-term value.

Qualifications

• 5+ years in product marketing, growth marketing, or campaign strategy.
• Experience driving cross-sell, upsell, bundling, or expansion revenue.
• Strong cross-functional collaboration and project management.
• Ability to translate product value into compelling narratives and messaging.

Responsibilities

• Develop positioning, campaign messaging, and creative briefs for new products.
• Own the product marketing strategy for cross-sell and upsell campaigns across channels.
• Partner with Lifecycle Marketing to design personalized journeys at high-intent moments.
• Identify segmentation strategies to optimize audience targeting and timing.
• Design experiments to increase conversion, ARPU, and lifetime value.
• Collaborate with Product on pricing, bundling, and in-product placement.
• Lead campaigns briefs and timelines with Product, Partnerships, Growth, and Brand.

Skills

Product marketing

Growth marketing

Campaign strategy

Cross-functional collaboration

Project management

Messaging

A/B testing

Multi-channel campaigns

Subscription economics

Job description

CLEAR is seeking a data-driven Product Marketing Manager (B2C) to drive cross-sell and upsell strategies across our travel portfolio and to grow ARPU. You will shape positioning, messaging, and packaging, and partner with Growth, CRM, and Product to launch cohesive multi-channel campaigns.

This high-ownership role requires subscription economics understanding, comfort with ambiguity, and a track record of driving incremental revenue while balancing retention and long-term value.