Product Marketing Manager 2 — Zenflow Launch Lead

Cook Group; Bloomington (IN); On-site; USD 110,000 - 140,000; Full time

Job summary

Cook Medical's MedSurg team is seeking a Product Marketing Manager 2 to develop and execute the go-to-market strategy for a newly launched device, Zenflow, aligned to the specialty's business goals and Cook's brand strategy.

This role emphasizes launch execution, buyer journey marketing, and campaign management, including management of a third-party distribution partner's marketing and sales enablement.

Qualifications

• Bachelor's degree in marketing or business is required.
• 7-10 years of relevant experience in product marketing.
• Experience in developing effective marketing strategies and plans that drive business goals.
• Domestic travel will be required (minimum 20%).
• Analytical and problem-solving skills with an operations mindset.
• Experience working with sales and marketing teams and with distribution or channel partners.

Responsibilities

• Collaborate with senior specialty leadership to link and align priorities, projects, and plans within the specialty.
• Influence specialty business strategy with a focus on commercialization and downstream execution for a newly launched MedSurg device.
• Align mid-term marketing strategy to drive business goals, brand strategy, and brand perception improvement.
• Develop the go-to-market strategy in collaboration with product management, sales, and global functions.
• Serve as the primary marketing contact for the product's third-party distribution partner, managing marketing enablement and ensuring brand compliance.

Skills

Marketing strategy

Brand management

Cross-functional collaboration

Analytical thinking

Communication skills

Education

Bachelor's degree in marketing or business

Job description

Cook Medical's MedSurg team is seeking a Product Marketing Manager 2 to develop and execute the go-to-market strategy for a newly launched device, Zenflow, aligned to the specialty's business goals and Cook's brand strategy.

This role emphasizes launch execution, buyer journey marketing, and campaign management, including management of a third-party distribution partner's marketing and sales enablement.