Product Marketing Manager 2, Zenflow

Cook Medical LLC; Bloomington (IN); On-site; USD 90,000 - 130,000; Full time

Job summary

Cook Medical LLC in Bloomington, IN is seeking a Product Marketing Manager 2 for Zenflow. This role drives go-to-market strategy, launch execution, and downstream marketing for a newly launched device, with emphasis on HCP audiences and future patient/DTC expansion.

You will collaborate with product management, sales, and global teams to align plans, develop messaging, and manage a third-party distribution partner's marketing, ensuring brand and regulatory compliance across activities.

Qualifications

• Bachelor's degree in marketing or business.
• 7-10 years of relevant product marketing experience.
• Experience developing effective marketing strategies and plans that drive business goals.
• Domestic travel will be required (minimum 20%).
• Analytical and problem-solving skills with an operations mindset.
• Experience working with sales and marketing teams; brand management.

Responsibilities

• Collaborate with senior leadership to align priorities and plans within the specialty.
• Influence strategy with a focus on commercialization and downstream execution for a new MedSurg device.
• Align mid-term marketing strategy with annual marketing plans to drive business goals and brand perception.
• Develop go-to-market strategy with product management, sales, and global functions.
• Serve as the primary marketing contact for the product's third-party distribution partner, ensuring brand and compliance.

Skills

Product marketing

Go-to-market strategy

Campaign management

Cross-functional collaboration

FDA compliance knowledge

Analytical thinking

Communication skills

Project management

Education

Bachelor's degree in marketing or business

Tools

CRM software

Marketing automation

Job description

Product Marketing Manager 2, Zenflow

Requisition ID 2026-19430

Posting Date 23 hours ago (10/7/2026 7:18 PM)

Job Location(s) Bloomington IN United States

Job Locations US-IN-Bloomington

Travel 50-75%

Position Type Full Time

Company Cook Medical LLC

Category Marketing

Overview

Product marketing works across the product lifecycle to drive company and product brand positioning and achieve business goals. Cook Medical's MedSurg team is seeking a Product Marketing Manager 2 to develop and execute the go-to-market strategy for a newly launched device, Zenflow, aligned to the specialty's business goals and Cook's brand strategy. This is a downstream-weighted role centered on commercialization: launch execution, buyer journey marketing, and campaign management, including management of a third-party distribution partner's marketing and sales enablement.

The role is HCP-focused at launch, with patient/DTC marketing expected to grow over time, making this a strong opportunity to build a product's commercial strategy from the ground up on a brand-new team. Candidates with pharma or PMA medical device backgrounds are especially encouraged to apply, given the promotional compliance and MLR review discipline this role requires.

Responsibilities

• Collaborate with senior specialty leadership to link and align priorities, projects, and plans within the specialty
• Influence specialty business strategy and direction, with a focus on commercialization and downstream execution for a newly launched MedSurg device supporting prostate health
• Align mid-term marketing strategy and annual marketing plans to drive business goals, brand strategy, and brand perception improvement
• Develop the go-to-market strategy in close collaboration with product management, sales, and global functions
• Serve as the primary marketing point of contact for the product's third-party distribution partner, managing their marketing and sales enablement and ensuring brand and compliance consistency across the relationship
• Develop value proposition, claims, and messaging in alignment with brand guidelines, tailored initially to HCP audiences
• Ensure successful execution of the product's launch, with patient/DTC marketing expected to expand in scope over time
• Understand and use customer personas and buyer journeys to develop marketing strategy and plans
• Review and approve campaign tactics and marketing materials, using a solid understanding of advertising and promotions compliance, including FDA promotional and MLR review standards
• Engage with customers and SMEs to gain understanding of markets and customer needs and inform marketing strategy
• Establish objectives for campaigns and channels, including customer meetings and events
• Provide measurable input to marketing and specialty processes, systems, and operational plans
• Work independently to understand root causes for a variety of unique and difficult issues
• Manage large, complex marketing initiatives of strategic importance involving cross-functional teams
• Foster and maintain a workplace culture respectful and supportive of individual differences
• Work and interact effectively and professionally with and for others throughout various levels of the global organization
• Maintain company values, policies, and standards
• Have effective oral and written communication skills

Qualifications

• Bachelor's degree required in marketing or business
• 7-10 years of relevant experience in product marketing
• Experience in developing effective marketing strategies and plans that drive business goals
• Domestic travel will be required (minimum 20%)
• Analytical and problem-solving skills with an operations mindset
• Experience working with sales and marketing teams
• Experience in brand management and product marketing
• Experience managing or marketing through a distribution or channel partner is strongly preferred
• Pharma marketing experience or medical device experience in a PMA (Premarket Approval) environment is preferred, along with FDA promotional compliance and MLR (Medical, Legal, Regulatory) review experience

Physical Requirements

• Ability to travel domestically and weekends as needed up to 50%
• Work under general office environmental conditions

"We are proud to be an equal employment opportunity employer for minorities, women, protected veterans, disabled individuals, and any other protected class."

Cook will consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state/province and local law.