Product Marketing Manager 2, Zenflow

Cook Group; Bloomington (IN); On-site; USD 110,000 - 140,000; Full time

Job summary

Cook Medical's MedSurg team is seeking a Product Marketing Manager 2 to develop and execute the go-to-market strategy for a newly launched device, Zenflow, aligned to the specialty's business goals and Cook's brand strategy.

This role emphasizes launch execution, buyer journey marketing, and campaign management, including management of a third-party distribution partner's marketing and sales enablement.

Qualifications

• Bachelor's degree in marketing or business is required.
• 7-10 years of relevant experience in product marketing.
• Experience in developing effective marketing strategies and plans that drive business goals.
• Domestic travel will be required (minimum 20%).
• Analytical and problem-solving skills with an operations mindset.
• Experience working with sales and marketing teams and with distribution or channel partners.

Responsibilities

• Collaborate with senior specialty leadership to link and align priorities, projects, and plans within the specialty.
• Influence specialty business strategy with a focus on commercialization and downstream execution for a newly launched MedSurg device.
• Align mid-term marketing strategy to drive business goals, brand strategy, and brand perception improvement.
• Develop the go-to-market strategy in collaboration with product management, sales, and global functions.
• Serve as the primary marketing contact for the product's third-party distribution partner, managing marketing enablement and ensuring brand compliance.

Skills

Marketing strategy

Brand management

Cross-functional collaboration

Analytical thinking

Communication skills

Education

Bachelor's degree in marketing or business

Job description

Overview

Product marketing works across the product lifecycle to drive company and product brand positioning and achieve business goals. Cook Medical's MedSurg team is seeking a Product Marketing Manager 2 to develop and execute the go-to-market strategy for a newly launched device, Zenflow, aligned to the specialty's business goals and Cook's brand strategy. This is a downstream-weighted role centered on commercialization: launch execution, buyer journey marketing, and campaign management, including management of a third-party distribution partner's marketing and sales enablement.

The role is HCP-focused at launch, with patient/DTC marketing expected to grow over time, making this a strong opportunity to build a product's commercial strategy from the ground up on a brand-new team. Candidates with pharma or PMA medical device backgrounds are especially encouraged to apply, given the promotional compliance and MLR review discipline this role requires.

Responsibilities

• Collaborate with senior specialty leadership to link and align priorities, projects, and plans within the specialty
• Influence specialty business strategy and direction, with a focus on commercialization and downstream execution for a newly launched MedSurg device supporting prostate health
• Align mid-term marketing strategy and annual marketing plans to drive business goals, brand strategy, and brand perception improvement
• Develop the go-to-market strategy in close collaboration with product management, sales, and global functions
• Serve as the primary marketing point of contact for the product's third-party distribution partner, managing their marketing and sales enablement and ensuring brand and compliance consistency across the relationship
• Develop value proposition, claims, and messaging in alignment with brand guidelines, tailored initially to HCP audiences
• Ensure successful execution of the product's launch, with patient/DTC marketing expected to expand in scope over time
• Understand and use customer personas and buyer journeys to develop marketing strategy and plans
• Review and approve campaign tactics and marketing materials, using a solid understanding of advertising and promotions compliance, including FDA promotional and MLR review standards
• Engage with customers and SMEs to gain understanding of markets and customer needs and inform marketing strategy
• Establish objectives for campaigns and channels, including customer meetings and events
• Provide measurable input to marketing and specialty processes, systems, and operational plans
• Work independently to understand root causes for a variety of unique and difficult issues
• Manage large, complex marketing initiatives of strategic importance involving cross-functional teams
• Foster and maintain a workplace culture respectful and supportive of individual differences
• Work and interact effectively and professionally with and for others throughout various levels of the global organization
• Maintain company values, policies, and standards
• Have effective oral and written communication skills

Qualifications

• Bachelor's degree required in marketing or business
• 7-10 years of relevant experience in product marketing
• Experience in developing effective marketing strategies and plans that drive business goals
• Domestic travel will be required (minimum 20%)
• Analytical and problem-solving skills with an operations mindset
• Experience working with sales and marketing teams
• Experience in brand management and product marketing
• Experience managing or marketing through a distribution or channel partner is strongly preferred
• Pharma marketing experience or medical device experience in a PMA (Premarket Approval) environment is preferred, along with FDA promotional compliance and MLR (Medical, Legal, Regulatory) review experience

Physical Requirements

Ability to travel domestically and weekends as needed up to 50%

Work under general office environmental conditions