MedTech Product Marketing Manager – Launch Lead (HCP)

Cook Medical LLC; Bloomington (IN); Presencial; USD 90.000 - 130.000; Jornada completa

Descripción de la vacante

Cook Medical LLC in Bloomington, IN is seeking a Product Marketing Manager 2 for Zenflow. This role drives go-to-market strategy, launch execution, and downstream marketing for a newly launched device, with emphasis on HCP audiences and future patient/DTC expansion.

You will collaborate with product management, sales, and global teams to align plans, develop messaging, and manage a third-party distribution partner's marketing, ensuring brand and regulatory compliance across activities.

Formación

• Bachelor's degree in marketing or business.
• 7-10 years of relevant product marketing experience.
• Experience developing effective marketing strategies and plans that drive business goals.
• Domestic travel will be required (minimum 20%).
• Analytical and problem-solving skills with an operations mindset.
• Experience working with sales and marketing teams; brand management.

Responsabilidades

• Collaborate with senior leadership to align priorities and plans within the specialty.
• Influence strategy with a focus on commercialization and downstream execution for a new MedSurg device.
• Align mid-term marketing strategy with annual marketing plans to drive business goals and brand perception.
• Develop go-to-market strategy with product management, sales, and global functions.
• Serve as the primary marketing contact for the product's third-party distribution partner, ensuring brand and compliance.

Conocimientos

Product marketing

Go-to-market strategy

Campaign management

Cross-functional collaboration

FDA compliance knowledge

Analytical thinking

Communication skills

Project management

Educación

Bachelor's degree in marketing or business

Herramientas

CRM software

Marketing automation

Descripción del empleo

Cook Medical LLC in Bloomington, IN is seeking a Product Marketing Manager 2 for Zenflow. This role drives go-to-market strategy, launch execution, and downstream marketing for a newly launched device, with emphasis on HCP audiences and future patient/DTC expansion.

You will collaborate with product management, sales, and global teams to align plans, develop messaging, and manage a third-party distribution partner's marketing, ensuring brand and regulatory compliance across activities.