Product Marketing Manager

The Sage Group; Santa Barbara (CA); On-site; USD 150,000 - 190,000; Full time

Job summary

The Sage Group is seeking a Technical Product Marketing Manager focused on Security and AI. You will own the product and technical storytelling, collaborating with product, engineering, sales, and partners to drive awareness and pipeline in a high-impact role.

Ideal candidates bring 6–8 years in product/technical marketing, strong security knowledge, and proven ability to launch products and enable sales with compelling messaging and tools.

Qualifications

• 6-8 years in product marketing, technical marketing, or a related role.
• Solid grasp of security concepts and AI risk landscape.
• Comfort talking to technical audiences and earning credibility with security practitioners.
• Track record of launching products and building enablement used by sales.
• Strong writing and storytelling skills.
• Ability to work across functions and drive projects independently.
• Nice to have: experience in regulated industries or UC technology.

Responsibilities

• Own positioning, value propositions, and messaging framework for security and AI buyers.
• Turn complex capabilities into clear outcomes for target personas.
• Tailor messages for regulated industries such as financial services and insurance.
• Tell compelling stories highlighting pains, solutions, and benefits.
• Plan and run launches for new security and AI capabilities from briefing to momentum.
• Collaborate with partners to tell an integrated partner story.
• Build sales tools: pitch decks, battlecards, demo narratives, objections, discovery guides.
• Train sales on capabilities, positioning, and buyer pain points.
• Collaborate with Sales Enablement on delivery.
• Create feedback loops with sellers on effectiveness.
• Use AI tools for research, content development, and workflow automation.
• Work with product management, engineering, sales, CS, and partners.
• Partner with executive leadership on narratives for keynotes and investor materials.
• Bring market, competitive, and customer insights to leadership.
• Earn trust across teams and push back with data.

Skills

PMM experience

Security product marketing

Technical storytelling

Cross-functional collaboration

Job description

Technical Product Marketing Manager, Security & AI

We are looking for a Technical Product Marketing Manager to join a high profile, high impact PMM role within this tech company focused on Compliance & Security for Unified, AI Powered Communications.

About the role

As a technically skilled product marketer, you will own the product and technical story for the evolving s security and AI landscape. This is a high-impact and hands-on role where you will work closely with product, engineering, sales, and partners. You will be focused on building awareness, while also accelerating pipeline growth. Reports to the Sr. Manager of Technical & Product Marketing.

What you’ll do

Positioning and messaging

• Own positioning, value propositions, and the messaging framework for the buyers that are involved in our security and AI story (IT, AI Security, Compliance, legal etc)
• Turn complex capabilities into clear outcomes for our targeted personas.
• Tailor the message for regulated industries such as financial services and insurance, as well as focus on the highest impact horizontal use cases
• Tell compelling stories that highlight the pains for target personas as well as the solutions, and benefits of working with this company. (Pain, Solution, Benefit)

Go-to-market and launches

• Plan and run launches/ major market announcements for new security and AI capabilities, from early briefing through field readiness from launch to ongoing momentum.
• Collaborate with Partners to tell an integrated partner story aimed at engaging and educating decision makers and the market.
• Build sales tools for security conversations: pitch decks, battlecards, demo narratives, objection handling, and discovery guides.
• Train sales and sales engineering on new capabilities, competitive positioning, and buyer pain points.
• Collaborate with Sales Enablement on delivery.
• Create feedback loops with sellers on what’s working and what’s not.

Content and campaigns

• Create full-funnel buying experiences and deliverables for each touch point, including technical content such as solution briefs, blogs, webinars, and use-case guides.
• Work with demand gen on campaigns that bring in pipeline.

Market and competitive insight

• Track the security, AI governance, and AI-powered collaboration markets, including competitors, analyst views, and regulatory trends.
• Run customer and prospect interviews to sharpen messaging and inform GTM strategy.

Cross-functional collaboration

• Work every day with product management, engineering, sales, sales engineering, customer success, and partner teams so our security and AI story is accurate, compelling, and used in the field.
• Partner directly with executive leadership on the narrative for keynotes, board and investor materials, analyst briefings, and marketing deliverables.
• Bring market, competitive, and customer insights to leadership to inform business decisions.
• Earn trust quickly across teams and levels, and push back with data when needed.

AI-enabled ways of working

• Use AI tools for research, content development, and workflow automation, while keeping the judgment and quality bar firmly human.

What you’ll bring

• 6-8 years in product marketing, technical marketing, or a related role. Some of it must be experience in marketing security products.
• A solid grasp of security concepts. You should be curious about how AI is changing the risk landscape.
• Comfort talking to technical audiences and earning credibility with security practitioners.
• A track record of launching products and building enablement that sales teams actually use.
• Strong writing and storytelling skills.
• Ability to work across functions, handle ambiguity, and drive projects independently.
• Nice to have: experience in regulated industries or collaboration/UC technology.

Join a growing startup in a unique, full-time opportunity.