Product Marketing Manager

Glocomms; New York (NY); On-site; USD 160,000 - 200,000; Full time

Job summary

A cybersecurity startup is seeking a Founding Product Marketing Lead in New York to define their go-to-market strategy. You will work with cross-functional teams to develop product positioning and messaging, lead product launches, and engage with customers. The ideal candidate has over 5 years of product marketing experience, a cybersecurity background, and strong storytelling skills. This full-time role offers competitive compensation in a dynamic startup environment.

Qualifications

• 5+ years of experience in product marketing, with 2+ years in early-stage startups.
• Cybersecurity experience, understanding needs of CISOs and security teams.
• Proven ability to craft compelling messaging for B2B SaaS products.

Responsibilities

• Define and drive the go-to-market strategy from the ground up.
• Develop and refine product positioning, messaging, and value propositions.
• Lead go-to-market planning and execution for product launches.

Skills

Product marketing

Storytelling

Cross-functional collaboration

Market research

Messaging and positioning

Job description

Overview

Our client is an early-stage startup on a mission to transform how organizations detect, respond to, and outmaneuver cyber threats using advanced AI. With strong backing from top-tier investors and a founding team of cybersecurity veterans, they are building a next-generation platform that empowers security teams with real-time intelligence, automation, and collaboration tools.

Compensation

Base pay range: $160,000.00/yr - $200,000.00/yr

Role

We are seeking a Founding Product Marketing Lead to define and drive their go-to-market strategy from the ground up.

What You\'ll Do

As the first Product Marketing hire, you\'ll play a pivotal role in shaping the company\'s narrative, positioning, and customer engagement strategy. You\'ll work closely with the CEO, Product, and Sales teams to bring the product to market and build a strong foundation for growth.

• Develop and refine product positioning, messaging, and value propositions tailored to key customer personas.
• Lead go-to-market planning and execution for product launches and feature rollouts.
• Conduct competitive and market research to inform product strategy and differentiation.
• Translate complex technical features into clear, compelling benefits for both technical and executive audiences.
• Create sales enablement content including pitch decks, one-pagers, battle cards, and case studies.
• Collaborate with Growth and Demand Gen teams to drive awareness, engagement, and pipeline.
• Represent the company in webinars, blog content, and industry events as a thought leader.

What We\'re Looking For

• 5+ years of experience in product marketing, with at least 2+ years in early-stage startups.
• Cybersecurity experience - you understand the needs of CISOs, security engineers, and enterprise security teams.
• Proven ability to craft compelling messaging and positioning for B2B SaaS products.
• Experience working cross-functionally with Product, Sales, and Engineering teams.
• Excellent storytelling, writing, and presentation skills.
• Comfortable operating in a fast-paced, ambiguous startup environment.

Nice to Have

• Background in security engineering or technical product management.
• Experience marketing to enterprise buyers or regulated industries.
• Familiarity with AI/ML technologies and their application in cybersecurity.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing and Product Management

Industries

• Data Security Software Products and Computer and Network Security