Product Marketing Manager

Franklin Fitch; Massachusetts; On-site; USD 85,000 - 130,000; Full time

Job summary

Franklin Fitch is seeking a writing-first product marketing content specialist to translate cybersecurity concepts for CISOs and infrastructure leaders. Working with a senior marketing leader, you will own day-to-day content across marketing and sales, with immediate impact across the business.

You will write blogs, explainers, thought leadership, sales assets, launches, campaigns, emails, landing pages and webinars, build case studies and proof points, and keep content aligned with product

Qualifications

• 3–5 years of product marketing or content marketing in B2B technology.
• Cybersecurity experience is essential.
• Strong writing portfolio across multiple formats.
• Strong understanding of messaging, positioning and competitive content.
• Able to work quickly and independently in a small, fast-moving team.

Responsibilities

• Write blogs, technical explainers, thought leadership and research content.
• Create sales enablement assets including one-pagers, decks and battle cards.
• Develop launch, campaign, email, landing page and webinar content.
• Build customer case studies, reference stories and proof points.
• Maintain competitive content and stay close to market developments.
• Ensure content is technically accurate, consistent and aligned with product capabilities.

Skills

Cybersecurity experience

Strong writing portfolio

Messaging & positioning

Independence in fast-moving team

Job description

A fast-growing, venture-backed cybersecurity company building an AI-native cyber resilience platform. The business helps enterprises understand and continuously validate their ability to recover from disruption across cloud, backup, security and infrastructure environments.

This is a writing-first product marketing role for someone who can take complex cybersecurity concepts and turn them into clear, credible content for CISOs and infrastructure leaders.

Working alongside a senior product marketing leader, you will own the day-to-day content output across marketing and sales - with the opportunity to see your work used immediately across the business.

Key Responsibilities

• Write blogs, technical explainers, thought leadership and research content.
• Create sales enablement assets including one-pagers, decks and battle cards.
• Develop launch, campaign, email, landing page and webinar content.
• Build customer case studies, reference stories and proof points.
• Maintain competitive content and stay close to market developments.
• Ensure content is technically accurate, consistent and aligned with product capabilities.

Requirements

• 3–5 years' experience in product marketing or content marketing within B2B technology.
• Cybersecurity experience is essential.
• Strong writing portfolio across multiple formats.
• Strong understanding of messaging, positioning and competitive content.
• Able to work quickly and independently in a small, fast-moving team.