Senior Product Marketing Manager

Franklin Fitch; New York (NY); In loco; USD 120.000 - 180.000; Tempo pieno

Descrizione del lavoro

Franklin Fitch seeks a hands-on marketing leader to own the end-to-end function for a fast-growing cybersecurity company. You will shape the narrative, positioning, content, product launches, campaigns and sales enablement with the founders and leadership team.

This senior IC role requires expertise across positioning, messaging, content creation, sales enablement and competitive intelligence, with a proactive, test-and-learn mindset and the ability to drive initiatives from concept to launch.

Competenze

• 5+ years of marketing experience in cybersecurity, infrastructure, or technical B2B products.
• Hands-on senior IC who enjoys owning strategy and execution.
• Proven ability to develop positioning and messaging across channels.
• Experience with content creation, campaigns and product launches.
• Strong collaboration with founders and senior leadership.

Mansioni

• Positioning and messaging across website, campaigns, and sales decks.
• Lead content creation including case studies, landing pages, blogs and launch content.
• Develop executive thought leadership and social content for leaders on LinkedIn and X.
• Support events and field marketing through messaging, content, and product launches.
• Partner with GTM to create and maintain sales decks and battlecards.
• Conduct customer research and monitor competitors to refine ICPs.
• Work with product and demand gen teams to bring features to market with cohesive messaging.

Conoscenze

End-to-end marketing

Product positioning

Content creation

Sales enablement

Competitive intelligence

Go-to-market strategy

Descrizione del lavoro

Own the end-to-end marketing function for a fast-growing cybersecurity company, shaping its narrative, positioning, content, product launches, campaigns and sales enablement. You'll work closely with the founders and senior leadership team, who are actively involved in marketing, from creating content to planning events and executing campaigns. This is a hands-on role for someone who enjoys taking ownership and working collaboratively across the business.

What You'll Do

• Positioning & Messaging:Develop clear product positioning and messaging across the website, campaigns, sales decks and customer-facing materials.
• Content Creation:Lead the production of case studies, one-pagers, landing pages, blogs, newsletters and product launch content.
• Executive Communications:Develop thought leadership and social content for company leaders across platforms such as LinkedIn and X.
• -Events & Field Marketing:Support the company's key demand generation channel by coordinating messaging, content and product launches around industry events, conferences and customer meetups.
• Sales Enablement:Partner with the GTM team to create and maintain sales decks, competitive battlecards and objection-handling materials that support active deals.
• Market & Competitive Intelligence:Conduct customer and persona research, refine ideal customer profiles, monitor competitors and engage with relevant industry communities.
• Product Launches & Campaigns: Work closely with demand generation and product teams to bring new features and products to market with consistent messaging and campaigns.

What We're Looking For

• 5+ years of experience marketing cybersecurity, infrastructure or technical B2B products.
• A hands-on senior individual contributor who enjoys owning strategy and execution rather than building a large team.
• Strong experience across product positioning, messaging, content creation, sales enablement and competitive intelligence.
• A proactive, execution-focused approach, with the ability to test ideas, report on results and communicate effectively with stakeholders.
• Experience working directly with founders and senior leaders to shape go-to-market strategy and deliver marketing initiatives from concept through launch.