Product Marketing Lead, AI-Driven Field Performance

Zs Associates; Chicago (IL); Hybrid; USD 150,000 - 190,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

ZAIDYN by ZS is seeking a seasoned Product Marketing Lead to shape the narrative for ZAIDYN Field Performance. You’ll partner with product, industry marketing, sales, and customer success to craft differentiated positioning and drive adoption across global markets.

You’ll translate complex AI and analytics into clear value, develop data-driven GTM plans, enable the field with storytelling and assets, and lead market intelligence to steer strategy.

Qualifications

• 8–11 years in B2B SaaS Product Marketing.
• Proven launches and growth across enterprise platforms.
• Deep sales enablement expertise and storytelling.
• Fluent in commercial life sciences or related domains.

Responsibilities

• Define ICP, buying committee, and value architecture for Field Performance.
• Craft messaging linking ZAIDYN products into a unified platform story.
• Tailor product narratives by region and audience with industry marketers.
• Develop GTM strategy and tiered launch plans across features and products.
• Own packaging and positioning inputs for pricing and commercial strategy.
• Develop enablement assets: messaging frameworks, case studies, ROI stories, demo flows, battlecards.
• Lead enablement sessions for AEs, SDRs, and the marketing team; build advocacy programs.
• Represent the product internally and externally; script demos and videos translating AI concepts.

Skills

B2B SaaS Product Marketing

Launch & Growth

Sales Enablement

Life Sciences domain

Job description

ZAIDYN by ZS is seeking a seasoned Product Marketing Lead to shape the narrative for ZAIDYN Field Performance. You’ll partner with product, industry marketing, sales, and customer success to craft differentiated positioning and drive adoption across global markets.

You’ll translate complex AI and analytics into clear value, develop data-driven GTM plans, enable the field with storytelling and assets, and lead market intelligence to steer strategy.